Meta Ads & Performance Marketing Specialist

About the Role
Superior Consulting (Pvt.) Ltd. is looking for a highly skilled digital marketer to lead Meta advertising and lead generation campaigns for the immigration industry.

Key Responsibilities
• Design and implement Facebook & Instagram Ads campaigns
• Develop and manage lead generation campaigns
• Utilize Meta Ads Manager for campaign management
• Create WhatsApp Campaign Funnels
• Implement retargeting and lookalike audience strategies
• Optimize conversion rates
• Develop reels and short-form ad strategies
• Analyze campaign performance (CPL, CTR, ROAS)

Requirements
• Strong hands-on experience in Facebook & Instagram Ads
• Experience with lead generation campaigns
• Proficiency in Meta Ads Manager
• Knowledge of WhatsApp Campaign Funnels
• Understanding of retargeting and lookalike audiences
• Skills in conversion optimization
• Experience with reels and short-form ad strategy
• Ability to analyze campaign analytics (CPL, CTR, ROAS)

Preferred Background
Immigration Consultancy, Education Consultancy, Overseas Recruitment, Real Estate, Banking, or other high-ticket service industries.