Paid Media & Analytics Specialist

About the Role
We are looking for a Paid Media & Analytics Specialist to join our team. This role focuses on analyzing and controlling digital paid media campaigns, with a strong emphasis on performance, measurement, and reporting.

Key Responsibilities
• Analyze implementation and optimization of digital paid campaigns
• Manage Google Ads, Meta Ads, and other digital platforms
• Implement and validate measurements with Google Tag Manager
• Analyze website, conversions, and user behavior
• Utilize Google Search Console
• Construct dashboards and reports in Looker Studio / Data Studio
• Track KPIs including CTR, CPC, leads, CPL, CPA, conversions, and ROAS

Requirements
• Proven experience in Paid Media
• Proficiency with Google Tag Manager, GA4, and Search Console
• Experience building reports in Looker Studio / Data Studio
• Analytical, organized, and results-oriented profile

Benefits
• Opportunity to work with a variety of digital marketing tools and platforms