Performance Marketing Executive

About the Role
We are expanding our Digital Marketing team and looking for passionate, result-oriented professionals who are ready to work on real-time campaigns and grow their careers in Performance Marketing.

Key Responsibilities
• Design and implement PPC campaigns
• Develop performance marketing strategies
• Conduct keyword research and competitor analysis
• Set up conversion tracking and pixel implementation
• Analyze Google Analytics and GTM data
• Manage lead generation campaigns
• Optimize budget and ROI
• Conduct A/B testing and performance reporting
• Handle client relationships and coordinate with team (for Manager role)

Requirements
• 1-4 years of experience in Performance Marketing or PPC
• Proficiency in Google Ads (Search, Display & Video Ads)
• Experience with Meta Ads (Facebook & Instagram)
• Strong understanding of campaign strategy and optimization
• Knowledge of keyword research and competitor analysis
• Experience with conversion tracking and pixel setup
• Familiarity with Google Analytics and GTM
• Ability to manage budgets and optimize ROI
• Experience with A/B testing and performance reporting
• Client handling and team coordination skills (for Manager role)

Benefits
• Work on real client projects
• Fast-paced learning environment
• Career growth opportunities
• Performance-driven culture
• Exposure to SEO, PPC, Social Media & Web Marketing
• Direct interaction with leadership team