Llevo semanas buscando un perfil que no tiene un nombre claro en el mercado.
No es un social media manager. No es un director de arte. Es algo que vive entre la estrategia social y la primera publicaciΓ³n que sale a la calle. Alguien que recibe una estrategia de marca, un framework de social media con pilares editoriales, tono de voz y direcciΓ³n de arte, y lo baja a tierra. Lo convierte en series de contenido con lΓ³gica narrativa, con formato pensado para cada plataforma. En conceptos visuales que funcionan en mayo y siguen funcionando en octubre porque tienen alma, no solo estΓ©tica.
Es direcciΓ³n creativa aplicada a social. Con experiencia en lujo y/o hospitality, y con craft skills reales.
Busco una persona o un equipo muy pequeΓ±o que piense en conceptos antes que en posts. Que entienda que un Reel no es un vΓdeo corto sino una decisiΓ³n narrativa. Que opere con agilidad, sin las capas de una agencia grande.
El encargo cubre desde la conceptualizaciΓ³n de series de contenido hasta la producciΓ³n de una content library (shootings, art direction, postproducciΓ³n) y la gestiΓ³n editorial de las pΓ‘ginas sociales de la marca.
Freelance, micro-estudio, equipo de dos o tres. Lo importante no es la estructura sino el criterio.
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I've been looking for weeks for a profile that doesn't have a clear name in the market.
It's not a social media manager. It's not an art director. It lives between social strategy and the first piece of content that goes live. Someone who takes a brand strategy, a social media framework with editorial pillars, tone of voice and art direction, and brings it down to earth. Turns it into content series with narrative logic, designed for each platform. Into visual concepts that work in May and still work in October because they have soul, not just aesthetics.
Creative direction applied to social. With experience in luxury and/or hospitality, and real craft skills.
I'm looking for a person or a very small team that thinks in concepts before posts. That understands a Reel is not a short video but a narrative decision. That can operate with agility, without the layers of a big agency.
The scope covers content series conceptualization, content library production (shootings, art direction, post-production) and editorial management of the brand's social pages.
Freelance, micro-studio, a team of two or three. What matters is not the structure but the judgment.
If you are this profile, or know someone who is, DM me or comment. It would also help if you told me what you call this role. Maybe there's just not enough labels for this much talent.