Email Marketing Specialist Job

💼 Job Vacancy: Digital Marketing Associate Reports to: ​The Managing Director Location: ​Nairobi, Kenya Position: ​Full Time About Immaculata Television Limited: Immaculata Television is a Kenyan digital media apostolate promoting the traditional teachings of the Catholic Church. Our mission is to restore all things in Christ through evangelization, education and inspiration rooted in our programming. Key Roles and Responsibilities: Content Creation and SEO Copywriting:

• To support in the development of copy and content relevant Immaculata TV. This will include articles on the faith, the Mass, Rosary, relevant news etc. • Ensure all content on the website is SEO healthy and adhering to all content guidelines. • Update and manage content on the website ensuring pages are healthy and free of broken links. • Local SEO and link building to increase organic web traffic. Social Media Marketing: • Ensure that Immaculata TV maintains a healthy brand image online. • Brainstorm and pitch for social media campaigns to be run on our socials; YouTube, TikTok, Facebook, X and Instagram. • Conduct Social listening to monitor audience behaviors and news related to the station’s interest. • Generation of weekly and monthly social media reports to track success and gaps. • Actively promoting content on social media platforms such as blog articles and any other relevant content • Running effective social ads with the right lead generation forms for specific campaigns • Creatively package content on Immaculata TV that educates, inspires and informs. • Community engagement by responding to comments, answering questions, updates, and managing the consumer experience online.

Email Marketing: • Preparation of email marketing messages to be blasted to the database bi-monthly or on a need basis. • Drive periodic email campaigns to increase and retain the database • Email optimization through A/B Testing to generate leads • Ability and experience interacting with automated emailing systems such as Mailchimp et.al. • Data Analytics, Tracking and Monitoring: To ensure the effectiveness of paid and organic campaigns on our socials as well as site traffic monitoring.

Skills and Qualifications: • Bachelor’s degree in Marketing, Communications, Journalism, PR or any other related field. • 2-4 years of experience in digital marketing, with a focus on campaign design and management with a special focus on creativity in content creation. • Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Tag Manager, social media management tools, and email marketing platforms. • Strong written and verbal communication skills. • Knowledge of SEO best practices and trends. How to Apply: Applicants who meet the job requirements should send their CV and Cover Letter to immaculatatvcareers@gmail.com by Friday, 12th September with the subject title as “Digital Marketing Associate”.