Email Marketing Specialist Job

We’re Hiring: Digital Marketing Specialist – Shopify Are you passionate about e-commerce and digital growth? We’re looking for a highly motivated Digital Marketing Specialist to join our team.

Job Description: Digital Marketing Specialist – Shopify

Position Overview: We are seeking a highly motivated and results-driven Digital Marketing Specialist with expertise in Shopify to manage, optimize, and grow our e-commerce presence. The ideal candidate will be responsible for executing digital marketing campaigns, managing product listings, driving online traffic, and increasing conversions through data-driven strategies.

Key Responsibilities: Shopify Store Management

Manage, update, and optimize product listings, collections, and SEO metadata.

Ensure site content, banners, promotions, and product information are always current.

Coordinate with design and development teams to enhance store UI/UX.

Digital Marketing & Campaigns

Plan, create, and execute digital campaigns across Google Ads, Facebook, Instagram, TikTok, and other platforms.

Optimize ad performance to increase ROI and lower acquisition cost.

Develop remarketing and retargeting strategies to re-engage customers.

SEO & Content Marketing

Conduct keyword research and implement SEO best practices to improve organic rankings.

Write, edit, and optimize product descriptions and blog content for SEO.

Monitor and analyze organic traffic performance.

Email & SMS Marketing

Manage Shopify-integrated email campaigns via Klaviyo/Mailchimp (or similar tools).

Segment customer lists for targeted promotions and automated workflows.

Analytics & Reporting

Track and analyze KPIs such as traffic, conversion rates, customer acquisition cost, and sales growth.

Generate weekly/monthly performance reports with actionable insights.

Use Shopify Analytics, Google Analytics, and Meta Ads Manager to measure campaign success.

Customer Engagement

Support promotions, loyalty programs, and referral campaigns.

Monitor customer reviews and feedback, ensuring a positive brand image.

Qualifications:

Bachelor’s degree in Marketing, Business, E-commerce, or related field.

2+ years experience in digital marketing, preferably with Shopify.

Strong knowledge of SEO, Google Ads, Facebook/Instagram Ads, TikTok Ads.

Experience with email marketing platforms (Klaviyo, Mailchimp, etc.).

Solid understanding of e-commerce KPIs and digital analytics tools.

Creative mindset with strong copywriting and content creation skills.

Ability to work independently and in collaboration with cross-functional teams.

Preferred Skills:

Knowledge of Shopify Liquid and app integrations.

Graphic design basics (Canva, Photoshop, or similar).

Experience with influencer marketing and affiliate partnerships.

Familiarity with marketing automation and AI tools.

Send your CV to rmostafa@technosignage.com