Email Marketing Specialist Job

#hiring Marketing Executive

Apply here: https://lnkd.in/gyfFTw7D

About Mercom India:Mercom India is a leading clean energy communications and research firm delivering cutting-edge market intelligence, Indias most-read clean energy news platform, and industry-defining events such as the Mercom India Renewables Summit and the C&I Clean Energy Meet. We are a trusted voice in Indias energy transition. Learn more at .Role Overview:We are looking for a driven and detail-oriented Marketing Executive to support and execute multi-channel marketing campaigns across Mercom Indias portfolio of products and services. This includes promoting our clean energy news platform, growing our newsletter and subscription base, driving awareness and registrations for our events, and marketing research reports and dashboards. This is an exciting opportunity to contribute to the success of a mission-led organization shaping Indias renewable energy sector.ResponsibilitiesNews & Newsletter Marketing: Promote Mercom Indias daily news and newsletters to expand subscriber base and engagement. Coordinate newsletter audience growth strategies and performance tracking-market advertisements across platforms.Subscriptions: Drive paid and free subscription campaigns for news and premium content. Manage onboarding, drip campaigns, and conversion optimization.Research Reports & Dashboards: Promote Mercom Indias research offerings, including market reports and dashboards, to drive sales and engagement.Events Marketing: Plan and execute marketing campaigns for Mercom Indias events, such as the Renewables Summit and C&I Clean Energy Meet, to maximize attendance and sponsorship opportunities.Campaign Execution: Manage end-to-end digital marketing across email, social media, web, and paid platforms. Coordinate with design and other teams for creatives and messaging.Content Creation: Write copies and create compelling marketing materials, including brochures, newsletters, and promotional content.Marketing Automation: Use tools such as Mailchimp, HubSpot, or equivalents to manage segmentation, email workflows, and campaign analytics.Collaboration: Work closely with cross-functional teams, including sales, editorial, and research, to align marketing strategies with business objectives.Performance Tracking: Analyze campaign KPIs, prepare reports, and recommend improvements to enhance reach and conversions.Required Skills & Qualifications:Bachelors degree in marketing, Communications, or a related field.2-5 years of experience in B2B marketing, preferably in media, SaaS, or eventsWorking knowledge of email marketing platforms, CMS, and social ad toolsExcellent communication skills and copywriting abilityProficiency in marketing analytics and reporting.Ability to work collaboratively in a fast-paced environment.Preferred:Experience in the renewable energy or sustainability sector.Familiarity with CRM and marketing automation platforms.Knowledge of SEO and co