Copywriter Job
#Repost - Looking for Copywriters: Apply here if your words are more slick than John Wick reloads
Location: Gurgaon Seniority: 2–5 yrs (we care more about taste than tenure).
Why this role exists Infinix is a challenger brand. We ship bold ideas fast. Need a writer who can turn chaos into crisp copy, make algorithms nod, and keep our voice tight across everything—from web pages to a rogue YouTube hook.
What you’ll own (and slay) - Web & Storefronts: Write/refresh website pages, A+ content, and Flipkart store pages that sell without sounding salesy. - YouTube Scripts (Organic): Craft scroll-stopping hooks, tight intros, retention beats, and CTA moments—built on algo realities (A/B hooks, pattern interrupts, chaptering). - Brand Proofkeeper: Proof-read everything—Banners, emails, product boxes, CEO posts—if it leaves the building, you’ve blessed it. - Campaign Narratives: Take raw chaos → big idea → storyline → copy system (taglines, film scripts, OOH, landing pages, creator prompts).
You, probably: - Live on Insta, YouTube & Reddit (not “I have accounts,” but I know meme cycles, thread etiquette, retention graph pain). - Gen-Z by heart—no corporate cringe, no “dear sir/ma’am” energy. - Anti-boring—you physically reject filler, waffle, and “as per”. - Fluent in Slang-lish & Hinglish—switch tone by cohort; spellings that feel right more than Wren & Martin “right” (I should have to read it twice, our CEO might not get it at all!) - Pop-culture native—anime to A24, BGMI clips to Black Mirror—your references land. - AI-literate—use GPT/midjourney/whatevs as co-pilot (prompts, outlines, alt lines), not a crutch.
Bonus points (nice, not mandatory): - Gaming/tech interest—frames, latency, RGB, lore… speaks to you. - Eye for aesthetics—you know when a line needs air or a layout needs a beat.
What we offer: - Challenger sandbox—we do the stuff others’ brand bibles say “NO” to. - Shape-shifter role—copy today, creative strategy tomorrow, creator brief on Friday. - Zero-departmentalization, high-ownership—if you ship, you lead. - A team that celebrates “khurāpat”—clever mischief with business outcomes. - And of course, $$$
How you’ll be measured: Clarity, conversation & conversion on web/A+ pages (CVR, time spent, chatter). Retention & watch time on organic YT (hook hold, average view duration, CTR on titles/thumbnails—yes, you’ll jam with design). Idea velocity (from brief → first draft → on-time ship).
Application (keep it tight) - 3 links: one web page you wrote, one video you scripted, one post you’re jealous you didn’t write (any brand). - 5 lines on a recent meme/trend and how you’d hijack it for us. - Rewrite this safe line into 3 tones (edgy / wholesome / deadpan): “Our new phone processor is great for gaming.”
Email subject: Copywriter – <YourName> – Khurāpat inside to: jatin.kumar@transsion.com cc: surya.kiran@transsion.com
P.S. If your portfolio opens with “passionate storyteller,” we might cry. In Comic Sans ;)
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