Content Strategist Job

Director of TikTok Growth Howell, NJ - Hybrid/Remote 120-130k  We are hiring a Director of TikTok Growth to join our team in Howell, NJ. The Director of TikTok will lead TikTok shop growth, launch new brand strategies, manage creators, and oversee sales performance. This role is ideal for someone who has launched brands on TikTok, understands TikTok Shop, and thrives in a fast-moving, startup-style environment. About the Role You will own the full TikTok ecosystem for our consumer product brands, with a primary focus on our flagship fitness and wellness line. This includes overseeing content strategy, creator management, TikTok Shop operations, trend analysis, and team leadership. You will drive growth, increase GMV, and develop repeatable systems for scaling TikTok revenue. This is a full-time, on-site or hybrid/remote position in Howell, NJ with weekly or biweekly in-office presence. Key Responsibilities Lead TikTok strategy for brand growth, engagement, and TikTok Shop sales

Cold-launch and scale brands on TikTok with proven frameworks

Oversee 3 direct reports (Affiliate Manager, TikTok Content Strategist, Shop Operations Manager)

Manage creator onboarding, communication, and performance tracking

Oversee weekly content calendars, trend monitoring, and content performance

Drive GMV, optimize creator rewards, and develop scalable sales processes

Manage sample inventory logistics for creators and affiliates

Collaborate with eCommerce and sales leadership to forecast sales and inventory needs

Conduct weekly and monthly performance reviews, analytics, and reporting

Build viral content strategies and generate high-impact hashtags each quarter Qualifications 2+ years of hands-on TikTok Shop experience

Proven success launching or scaling brands on TikTok (startup experience preferred)

Ability to grow follower count, engagement, and viral reach

Experience managing creators, influencers, or UGC teams

Strong understanding of TikTok algorithms, trends, and social commerce

Ability to manage multiple projects independently in a fast-paced environment

Experience overseeing small teams or outsourced teams Preferred Qualifications Track record of generating high GMV on TikTok Shop

Experience in consumer products, fitness/wellness, DTC, or eCommerce

Experience working with offshore or remote teams

Strong analytical skills and comfort with performance dashboards

Email resumes to: sarah@maiplacement.com

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