Email Marketing Specialist Job

𝐖𝐞’𝐫𝐞 𝐇𝐢𝐫𝐢𝐧𝐠! 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 𝐟𝐨𝐫 𝐚 𝐑𝐞𝐩𝐮𝐭𝐞𝐝 𝐒𝐭𝐮𝐝𝐲 𝐂𝐞𝐧𝐭𝐫𝐞! 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧: 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 𝐒𝐚𝐥𝐚𝐫𝐲: 𝐁𝐃𝐓- 𝟐𝟓,𝟎𝟎𝟎/ - 𝟑𝟎,𝟎𝟎𝟎/ (𝐁𝐚𝐬𝐞𝐝 𝐨𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞) Location: Dhanmondi, Dhaka

𝐉𝐨𝐛 𝐒𝐮𝐦𝐦𝐚𝐫𝐲: As the Digital Marketing Specialist, you will plan, implement, manage, and optimize all digital marketing efforts. Your role will be crucial in boosting brand visibility, engaging prospective students, generating leads/enrollment, and maintaining a strong online reputation. You will work closely with the academic, content and operations teams to align marketing strategies with organizational goals.

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: * Develop and implement comprehensive digital marketing strategies across multiple channels — social media (Facebook, Instagram, etc.), email marketing, search engines, and other relevant online platforms * Plan, create, and publish engaging content (posts, ads, articles, newsletters) targeting prospective students and stakeholders — including content for courses, announcements, success stories, and promotions * Execute and manage paid digital advertisement campaigns (PPC / social ads), optimize targeting and budget, monitor performance, and adjust to maximize ROI and conversion (leads/enrollments) * Conduct keyword research, SEO-optimization for the Company website, blog, and landing pages to improve search visibility and organic traffic * Track, analyze and report on campaign performance using analytics tools (e.g. website traffic, conversion rate, social engagement), and prepare regular reports to guide decision-making

𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 & 𝐒𝐤𝐢𝐥𝐥𝐬: * Bachelor’s degree in Marketing, Business Administration, Communications, English, or related field * Minimum 2-3 years’ experience in digital marketing, preferably with experience in education Consultancy/training centers or similar service-based organizations * Experience with analytics and reporting tools (e.g. Google Analytics, social media analytics), and ability to interpret data to improve campaign performance * Creative mindset, good eye for content and design (even if not doing heavy design work), ability to think strategically and adapt quickly to changing digital trends * Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications * Familiarity with image/video editing tools (basic Photoshop/Canva /design tools) to assist in content creation

𝐇𝐨𝐰 𝐭𝐨 𝐀𝐩𝐩𝐥𝐲: Interested candidates are invited to send their resumes to "ikigaihrbd@gmail.com". Please mention in the subject line "Digital Marketing Specialist"