Senior Content Manager at 1st%20formations

About 1st Formations At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience. No stitched-together services. No legacy workflows disguised as software. Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence. Why Join Us Now? You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression. - £18m annual revenue, including £9m ARR - Over 1 million companies formed - Certified B Corp and Carbon Neutral Business - Forecast to grow 5x–10x over the next three years The Role We’re looking for a strategic and commercially minded Senior Content Manager to lead the content and editorial strategy across three of the UK’s leading company formation brands. You’ll be responsible for shaping and executing SEO-led content strategies that drive organic growth, improve content performance, and strengthen brand authority in a highly competitive search landscape - including emerging AI-driven and GEO (Generative Engine Optimisation) discovery channels. This is a hands-on leadership role where you’ll oversee the full content lifecycle, from strategy through to execution. You’ll lead a distributed team of freelance writers and editors, while also designing and optimising workflows that leverage LLMs and GenAI tools to scale high-quality content production efficiently and responsibly. Key Responsibilities · Develop and execute SEO-led content strategies to drive organic growth and performance · Own the end-to-end content lifecycle, ensuring high-quality, SEO- and GEO-optimised output · Lead editorial strategy across three brands, aligning content with commercial goals · Build, manage, and scale a high-performing freelance content team · Set clear briefs, workflows, and quality standards; coach and develop writers · Design and optimise LLM-enabled content workflows, embedding GenAI effectively and responsibly · Establish AI governance and continuously improve human + AI collaboration models · Write, edit, and optimise long-form content to drive visibility, authority, and engagement · Train writers on SEO, GEO, and AI-assisted content best practices · Monitor performance, using data and insights to refine strategy and improve results · Translate complex topics into clear, authoritative content for small business audiences · Collaborate with stakeholders and external partners to deliver aligned, high-impact content What we are looking for · Proven experience in a senior content, editorial, or content strategy · Strong expertise in SEO-led content strategy and performance optimisation · Demonstrated experience managing freelance content teams · Experience integrating LLMs / GenAI tools into content workflows, with a clear understanding of their strengths, limitations, and risks · Strong editorial judgment and writing skills, with experience producing or editing high-quality long-form content · Data-driven mindset, with experience using analytics and SEO tools to inform content decisions · Solid understanding of emerging GEO and AI-driven search trends · Ability to simplify complex, technical, or regulatory topics into clear, engaging, and authoritative content · Strong communication and stakeholder management skills · Experience in B2B, financial services, legal, or small business sectors is advantageous but not essential · Strategic thinker who is equally comfortable being hands-on when needed What We Offer - £70-75K and a comprehensive benefits package - Hybrid working model - Real opportunities for progression as the business scales - The chance to influence both customer experience and product development - A culture that values ownership, impact, and continuous learning Equal Opportunities 1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.