Brand Manager - Dermatology at Abbvie

We are pleased to announce the opening of a new position: Brand Manager Dermatology, based in Wavre. This role will play a key role within the Dermatology Business Unit, helping to shape the strategic direction of our Dermatology business in close collaboration with the Sales team and other cross-functional stakeholders. The Brand Manager will be responsible for driving the brand strategy, strengthening our market positioning, and ensuring strong alignment across functions to deliver impact for patients and healthcare professionals. A core part of the role will be to lead the understanding of patient experience insights across the Brand and In Field teams and to develop the Patient Journey, ensuring the Brand Team is focused on delivering patient-centric strategies, in line with AbbVie’s business code of conduct, policies, and all applicable laws and regulations. Reporting to the Business Unit Manager Dermatology, the Brand Manager will be a core member of the cross-functional Dermatology team. Responsibilities: • Strategic Leadership & Planning • Define and execute robust brand strategies and 1-year tactical plans in alignment with global/area objectives. • Analyze market trends, competitor landscape, and unmet needs to identify growth opportunities. • Synthesize insights from cross-functional teams and external partners for proactive decision-making.   • Brand Plan Execution • Translate strategy into impactful projects and targeted campaigns, ensuring all deliverables reinforce the brand’s positioning. • Lead creation and rollout of innovative, multi-channel marketing initiatives that resonate with all stakeholders. • Engage opinion leaders and facilitate stakeholder dialogue to enrich brand strategy. • Oversee development of interactive CLM content and ensure effective implementation and KPI tracking.   • Field Excellence Collaboration • Align in-field materials and activities with strategic goals. • Support the in-field team in segmentation and tactical execution to maximize impact.   • Patient Journey Excellence • Collaborate on building an accurate patient journey by gathering diverse insights and driving cross-stakeholder workshops.   • Financial Management • Co-lead sales forecasting and expense tracking for the brand team. • Ensure budget discipline, ROI measurement, and continuous improvement in marketing investments.