Loading...
Entry LevelFull-time
Salary Range
$14,790 - $20,010 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an In-Field Brand Manager (Gastroenterology) to drive the implementation of brand strategies and patient-centric initiatives in Finland. This role focuses on leading commercial activities linked to the brand strategy for our gastroenterology portfolio.
Key Responsibilities
- →Lead and execute in-field brand activities in line with strategic and tactical brand plans
- →Build Strategic Brand Plans together with the Brand Team, incorporating insights from the Patient Journey to ensure patient-centricity
- →Drive implementation of the Brand Story into local communication and ensure all in-field deliverables align with brand messaging
- →Develop and maintain strong relationships as a strategic partner with key accounts, focusing on uncovering and addressing unmet clinical needs and market gaps
- →Lead and implement field marketing activities, engagement plans, segmentation strategies, and advocacy development
- →Monitor and track KPIs for Brand Team initiatives and provide input to long-range planning
- →Enhance performance of the AbbVie IBD portfolio, with focus on Skyrizi, through deep product and disease knowledge
- →Collect and share market intelligence and customer insights to inform continuous strategy improvements
- →Identify and collaborate with non-traditional partners to help meet strategic objectives
- →Adhere to all company policies, codes of conduct, ethics, compliance, and relevant legislation
- →Complete all administrative tasks on time and accurately
Requirements
- ✓Experience in brand management within the pharmaceutical industry
- ✓Strong understanding of gastroenterology and IBD portfolio
- ✓Excellent communication and relationship-building skills
- ✓Ability to lead and coordinate commercial activities
- ✓Knowledge of market dynamics and customer insights
- ✓Compliance with industry regulations and ethics
Free to sign up. Takes 30 seconds.
About Abbvie
Abbvie is a global biopharmaceutical company specializing in the research, development, and commercialization of innovative therapies. Headquartered in North Chicago, Illinois, the company was founded in 2013 following the spin-off of Abbott Laboratories' pharmaceutical division. Abbvie operates at the forefront of the biotechnology and pharmaceutical industries, focusing on addressing complex diseases and improving patient outcomes through scientific advancement. The company's primary products include treatments for immunology, oncology, and neurology, with its flagship drug, Humira, being one of the best-selling medications globally. Abbvie is known for its robust pipeline of investigational therapies, leveraging cutting-edge research and clinical trials to bring novel treatments to market. Its target audience includes patients, healthcare providers, and payers, with a particular emphasis on those suffering from chronic and life-threatening conditions. Key features of Abbvie's offerings include targeted therapies, personalized medicine approaches, and a commitment to regulatory compliance and safety. Abbvie has achieved significant milestones, including maintaining a leading position in the global pharmaceutical market and generating substantial revenue through its innovative portfolio. The company's unique value proposition lies in its dedication to scientific excellence and patient-centric care, supported by a strong pipeline and strategic investments in research and development. Abbvie's market position is further strengthened by its global reach, collaborative partnerships, and a reputation for delivering transformative therapies.
