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SeniorFull-timeRustGit
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Join AbbVie’s innovative oncology marketing team and help deliver omni-channel experiences that drive engagement for customers in the rapidly evolving healthcare landscape. This role focuses on leading integrated commercial strategies for the VENCLEXTA brand, targeting Health Care Providers.
Key Responsibilities
- →Co-develop annual brand strategy with an integrated omni-channel approach
- →Design and execute coordinated marketing tactics that unify digital and non-personal touchpoints
- →Partner with Sales, Medical, Market Access, and cross-functional stakeholders to execute integrated launch and promotional initiatives
- →Lead project management across timelines, budgets, and agency resources
- →Leverage analytics and marketing mix insights to evaluate performance and optimize channel effectiveness
- →Develop engagement strategies across web, email, virtual events, social and digital media
- →Equip the field force with aligned materials and communications
- →Conduct field visits and incorporate insights into customer journey refinement
- →Drive agency and partner collaboration to ensure strategic alignment
- →Synthesize market research and performance analytics to inform ongoing strategy
Requirements
- ✓Experience in healthcare marketing, particularly oncology
- ✓Strong understanding of omni-channel marketing strategies
- ✓Ability to lead cross-functional teams and manage complex projects
- ✓Experience with digital marketing and analytics
- ✓Strategic thinking and problem-solving skills
- ✓Excellent communication and collaboration abilities
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