Senior Brand Manager (Rheumatology) at Abbvie

About the Role

We are looking for a Brand Marketing Specialist to join our team. This role focuses on developing and implementing strategic brand plans, ensuring all marketing activities align with branding and deliver emotional messages aligned to Brand Story.

Key Responsibilities

• →Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
• →Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
• →Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
• →Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
• →Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
• →Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
• →Continuously encourage Brand Team members’ collaboration and foster team spirit.
• →Take accountability and responsibility for Brand Team activities and processes (organize / chair / facilitate Brand Team meetings).