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LeadFull-timeAWSGo
Salary Range
$108,375 - $146,625 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Abby Care is looking for a hands-on Performance Marketing Lead, Paid Media to own day-to-day performance across Meta and Google, and help us expand into new channels like YouTube, TikTok, CTV, and more. This person will be the primary operator of our paid acquisition program, working closely with state GMs, agencies, and our Head of Growth Marketing to hit lead and cost targets while we scale across multiple states.
Key Responsibilities
- →Own day-to-day paid acquisition across Meta and Google, and lead testing in new channels (YouTube, TikTok, CTV, etc.)
- →Translate state and program needs into scalable campaigns by building and maintaining clear playbooks (audiences, offers, messaging, landing flows)
- →Manage and push performance agencies with clear briefs, strategic feedback, and shared execution standards
- →Run a disciplined test-and-learn roadmap across creative, audiences, and formats, and communicate insights to stakeholders and leadership
- →Partner with analytics to implement tracking, attribution, and reporting by state and program
- →Monitor performance daily and make fast, data-driven optimizations to budgets, bids, and creative mix
- →Deliver simple, regular performance updates: what’s working, what’s not, and what’s next
Requirements
- ✓4+ years running performance marketing across Meta and Google (in-house or agency), with deep fluency in Ads Manager and Google Ads
- ✓Proven ability to hit lead volume and efficiency targets (CAC, CPQL) in multi-channel B2C or prosumer environments
- ✓Experience partnering with or managing agencies and holding them accountable to performance
- ✓Strong attribution and measurement experience, including UTMs, conversion events, pixels/tags, and CRM-based reporting (e.g., Salesforce)
- ✓Highly analytical and data-driven; comfortable using spreadsheets, dashboards, and reporting to drive decisions
- ✓Collaborative, action-oriented operator who can communicate results clearly across cross-functional stakeholders and move quickly through testing
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