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DirectorFull-timeRustGitAI
Salary Range
$136,000 - $184,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Director of Demand Generation to join our team. This role focuses on architecting a modern demand engine that scales with our growth and helps us compete with industry leaders in the PropTech space.
Key Responsibilities
- →Architect multi-channel growth by building demand gen and ABM programs that drive pipeline across key segments and buying committees.
- →Lead cross-functional planning to define ICPs, target account lists, and full-funnel campaign plays.
- →Continually test new channels and audiences to identify growth opportunities and increase efficiency.
- →Partner with Web and Product Marketing to optimize the website, CTAs, and campaign messaging for maximum resonance.
- →Run fast experimentation cycles on creative and tactics based on data and sales feedback.
- →Own ROI and velocity reporting, delivering actionable insights to executive stakeholders.
- →Collaborate with Marketing & RevOps to manage attribution, lead scoring, and tracking systems.
- →Manage spend and forecasting, sharing performance learnings to refine the broader GTM strategy.
Requirements
- ✓5+ years of experience in B2B marketing, with a focus on demand generation and customer acquisition.
- ✓Experience in a high-growth startup or technology company is strongly preferred.
- ✓Solid expertise in 2+ growth channels or surface areas (e.g., outbound, ABM, paid, SEO, lifecycle, partnerships).
- ✓Systems-oriented, execution-biased, and comfortable making high-conviction decisions with imperfect data.
- ✓Deep understanding of marketing automation platforms, CRM systems, and other marketing technologies (Hubspot, Salesforce, etc.).
- ✓Excellent collaborator with a history of aligning tightly with Sales, SDR, and Marketing leadership.
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