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SeniorFull-timeGit
Salary Range
$63,648 - $86,112 /year
This salary is estimated based on similar roles. The actual salary may vary.
We are seeking a dynamic and commercially driven Digital Marketing Manager to lead our digital presence, drive brand visibility, and convert engagement into revenue. This role will oversee all digital touchpoints—from social media to performance marketing—ensuring alignment with Mondrian’s brand voice while delivering measurable results.
Key Responsibilities
Digital Strategy & Brand Presence
• Develop and execute a comprehensive digital marketing strategy aligned with business objectives and brand positioning
• Manage brand storytelling across all digital platforms (website, social, email, third-party channels)
• Ensure consistency in tone, visual identity, and messaging in line with Mondrian’s brand standardsSocial Media & Content
• Lead content planning and execution across platforms (Instagram, TikTok, LinkedIn, etc.)
• Curate visually compelling and engaging content that reflects the hotel’s lifestyle positioning
• Collaborate with creative teams, photographers, and influencers to produce high-impact campaignsPerformance Marketing & Analytics
• Plan and manage digital campaigns (SEO, SEM, paid social, display ads) to drive traffic and conversions
• Monitor campaign performance, optimize ROI, and provide actionable insights through analytics
• Track KPIs including engagement, reach, conversion rates, and revenue contributionWebsite & E-Commerce
• Oversee website content, UX, and booking journey optimization
• Work closely with revenue and e-commerce teams to drive direct bookings
• Ensure SEO best practices are implemented and continuously improvedPartnerships & Influencer Marketing
• Identify and manage collaborations with influencers, media, and brand partners
• Execute campaigns that enhance brand awareness and social buzz
• Monitor and evaluate partnership effectivenessCross-Functional Collaboration
• Work closely with Sales, Revenue, and F&B teams to support campaigns and promotions
• Align digital efforts with key hotel activations, events, and seasonal strategies
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About AccorHotel
AccorHotel is a leading international hotel group that operates a diverse portfolio of hotel brands across various segments, from budget-friendly to luxury accommodations. Founded in France in 1967, the company has grown into one of the world's largest hotel operators, with a presence in over 100 countries. AccorHotel is known for its innovative approach to hospitality, integrating technology and personalized guest experiences to meet the evolving needs of travelers. The company's name reflects its French origins, while its global reach underscores its commitment to providing consistent quality and service worldwide. AccorHotel offers a wide range of products and services, including hotel management, franchising, and digital solutions for travelers. Its portfolio includes well-known brands such as Sofitel, Pullman, Novotel, Mercure, Ibis, and Adagio, each catering to different market segments, from business travelers to families and leisure tourists. Key features of AccorHotel's offerings include loyalty programs like Le Club Accor, mobile check-in/check-out, and personalized guest services. The company targets both individual travelers and corporate clients, providing tailored solutions to enhance their stay experience. AccorHotel's digital platform, accessible via accorhotel.com, allows guests to easily book accommodations, access exclusive deals, and manage their reservations seamlessly. AccorHotel has achieved significant milestones in the hospitality industry, including the acquisition of several high-profile brands and the successful implementation of digital transformation initiatives. The company holds a strong market position, ranking among the top hotel groups globally. Its unique value proposition lies in its ability to blend traditional hospitality with modern technology, creating a seamless and engaging experience for guests. AccorHotel's commitment to sustainability and social responsibility further distinguishes it, as the company actively works to reduce its environmental impact and support local communities through various initiatives.
