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ExecutiveFull-timeGit
Salary Range
$104,720 - $141,680 /year
This salary is estimated based on similar roles. The actual salary may vary.
Job Title: Marketing Manager
Job Summary:
A Marketing Manager is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth across F&B products or outlets. This role combines brand management, campaign planning, digital marketing, and market analysis, with a strong focus on consumer trends and competitive positioning in the F&B industry.
Key Responsibilities:
• Develop and implement marketing strategies aligned with business goals and brand positioning
• Plan and execute product launches, promotions, and seasonal campaigns
• Manage brand identity across all channels (digital, print, in-store, packaging, events)
• Oversee digital marketing efforts including social media, content, email, and paid advertising
• Conduct market research to analyze consumer behavior, trends, and competitor activity
• Collaborate with sales, operations, and product development teams
• Manage marketing budgets and track ROI of campaigns
• Coordinate with agencies, designers, influencers, and media partners
• Ensure compliance with food labeling, advertising, and regulatory standards
• Monitor performance metrics and prepare marketing reports for management
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About AccorHotel
AccorHotel is a leading international hotel group that operates a diverse portfolio of hotel brands across various segments, from budget-friendly to luxury accommodations. Founded in France in 1967, the company has grown into one of the world's largest hotel operators, with a presence in over 100 countries. AccorHotel is known for its innovative approach to hospitality, integrating technology and personalized guest experiences to meet the evolving needs of travelers. The company's name reflects its French origins, while its global reach underscores its commitment to providing consistent quality and service worldwide. AccorHotel offers a wide range of products and services, including hotel management, franchising, and digital solutions for travelers. Its portfolio includes well-known brands such as Sofitel, Pullman, Novotel, Mercure, Ibis, and Adagio, each catering to different market segments, from business travelers to families and leisure tourists. Key features of AccorHotel's offerings include loyalty programs like Le Club Accor, mobile check-in/check-out, and personalized guest services. The company targets both individual travelers and corporate clients, providing tailored solutions to enhance their stay experience. AccorHotel's digital platform, accessible via accorhotel.com, allows guests to easily book accommodations, access exclusive deals, and manage their reservations seamlessly. AccorHotel has achieved significant milestones in the hospitality industry, including the acquisition of several high-profile brands and the successful implementation of digital transformation initiatives. The company holds a strong market position, ranking among the top hotel groups globally. Its unique value proposition lies in its ability to blend traditional hospitality with modern technology, creating a seamless and engaging experience for guests. AccorHotel's commitment to sustainability and social responsibility further distinguishes it, as the company actively works to reduce its environmental impact and support local communities through various initiatives.
