Field Marketing Manager, Central at Airtable

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done. Join Airtable as a Field Marketing Manager, playing a pivotal role in accelerating enterprise growth across the AMER Central region. This is a fantastic opportunity to partner closely with sales, drive impactful regional programs, and shape the future of field marketing at an AI native, high-growth software company. If you thrive in fast-paced environments, are passionate about building pipeline, and want to make a measurable impact on revenue growth, we want to hear from you. The ideal candidate has experience in field marketing, demand generation, executive programs, and/or ABM within the B2B SaaS space. You are creative yet analytical, comfortable operating at both strategic and tactical levels, and excel at building strong partnerships with sales teams. You'll act as “regional CMO,” taking ownership of your region's marketing strategy while collaborating seamlessly across functions. You're naturally optimistic, highly organized, and energized by the challenge of turning ambitious pipeline targets into reality. Major bonus if you’re comfortable using AI to optimize and enhance your day-to-day workflows. What you'll do • Drive pipeline creation and expansion through strategic regional programs including executive roundtables, targeted webinars, hands-on workshops, and community events that directly support the AMER Central sales team • Partner strategically with sales leadership to identify top enterprise accounts and design targeted programs that accelerate deal progression and new opportunity creation • Own your regional marketing strategy by building and executing comprehensive plans aligned to business objectives, sales priorities, and revenue targets • Manage and optimize a dedicated regional marketing budget, tracking expenses and continuously improving pipeline-to-spend ratios • Measure and communicate impact through pipeline dashboards and performance analytics, providing regular insights and recommendations to sales teams and key stakeholders • Experiment and scale by piloting innovative event strategies, measuring ROI, and leveraging Airtable AI to enhance operational efficiency • Stay agile and responsive by adapting plans quickly as company priorities and market conditions evolve in our fast-paced environment • Deliver measurable results with accountability for both immediate pipeline generation and long-term closed-won revenue attribution Who you are • 5+ years of B2B field marketing or demand generation experience within enterprise software/SaaS, with a proven track record of consistently hitting pipeline targets with marketing campaigns and events. • Sales partnership expert with demonstrated ability to build strong relationships with sales leadership and individual sellers, earning their trust and driving alignment • Event marketing specialist with hands-on experience running account-based programs, executive roundtables, webinars, and both virtual and in-person events • Data-driven decision maker who uses analytics to optimize programs, with proficiency in Salesforce, Sales Navigator, Looker, and event management platforms like Splash • Technology savvy with experience using ABM platforms (6sense, Demandbase, Terminus) and a solid understanding of modern B2B lead management and attribution models • Budget owner who has successfully managed regional marketing budgets, tracked ROI, and continuously improved spend efficiency • Adaptable leader who thrives in high-growth, dynamic environments and can seamlessly pivot strategies while maintaining operational excellence • Strong communicator with executive presence and exceptional project management skills that enable cross-functional collaboration • Bonus points for Airtable experience and familiarity with AI-powered marketing tools The preferred primary work location is Austin, TX with a secondary preference for Chicago, IL. The ideal candidates is based in the Central Time Zone. Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant. VEVRAA-Federal Contractor If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants. Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience. Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation. To learn more about our comprehensive benefit offerings, please check out Life at Airtable. For all work locations (including remote), the base salary range for this role is:$138,000—$179,200 USDPlease see our Privacy Notice for details regarding Airtable’s collection and use of personal information relating to the application and recruitment process by clicking here. 🔒 Stay Safe from Job Scams All official Airtable communication will come from an @airtable.com email address. We will never ask you to share sensitive information or purchase equipment during the hiring process. 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