Brand Manager – Health & Wellness at lovehoneygroup

Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We bring together iconic brands such as Lovehoney, Womanizer, We-Vibe, Arcwave, and ROMP, championing sexual wellness, pleasure, and self-care through inclusive, innovative, and evidence-led products and experiences. At Lovehoney Group, we employ over 800 passionate and progressive individuals across 9 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives. Join us at Lovehoney, where pleasure combines with creativity, data, and innovation! We are currently looking for a Brand Manager – Health & Wellness who will be integral to driving high-level performance across Lovehoney Group. In this role, you will lead the development and execution of the brand strategy for a new female health & wellness initiative, expanding Lovehoney Group’s brand authority beyond pleasure into new wellness categories. You will own brand positioning, narrative, and go-to-market execution, working cross-functionally to ensure a strong, consistent and compelling brand presence globally. What you will do • Build and own the global brand strategy, positioning, and value proposition for the Health & Wellness portfolio. • Act as the central brand lead, connecting global teams across Product, Marketing, PR, Commercial, and Regional Marketing. • Lead the development and rollout of integrated global marketing plans, ensuring consistent brand expression across all touchpoints including product, packaging, content, retail, digital, and PR. • Manage and execute global product launches within the health & wellness category, including campaigns, POS merchandising, and digital marketing initiatives. • Lead cross-functional project management with internal and external partners across multiple countries and subsidiaries. • Leverage consumer research, data, and trend analysis to inform brand strategy and decision-making. • Support regional markets with clear brand guidance, frameworks, and toolkits to enable strong local execution. What you should bring • 3–5 years’ experience in marketing and project management, ideally within wellness, beauty, FMCG, lifestyle, or health-related categories. • Strong understanding of brand strategy, positioning, and integrated marketing campaigns. • Proven experience managing cross-functional projects independently and proactively. • Strong capability in briefing and managing internal and external creative agency partners. • Strategic and commercial mindset, with the ability to develop and execute brand and product portfolio strategies. • Strong analytical skills, with experience interpreting market research and financial data to inform decisions. • Experience launching or scaling brands or sub-brands is highly desirable. • Strong communication skills, with the ability to clearly present ideas and influence stakeholders. • Experience working with international markets (e.g. UK, France, US) is a plus. • Working proficiency in German is essential. What we can offer you • A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events. • Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun. • Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days’ holiday, plus an additional day for each year you are with Lovehoney. • Access to customized training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas. • Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform. • Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily. Our interview process • CV review • Interview with one of our Talent Acquisition Team Members • Hiring Manager Interview (video call) • Hiring Team Interview (onsite) Lovehoney Group is an equal opportunities employer. We promise that every qualified person will be evaluated according to skills regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. If you require accommodations during the interview process due to a disability, please inform your Talent Acquisition Specialist so that we can ensure a smooth and inclusive experience for all candidates. At Lovehoney Group, we embrace innovative technologies to enhance our recruitment process. We leverage artificial intelligence during screening interviews for CV reviews and note-taking. We prioritize transparency and respect your preferences, so you'll have the option to opt out of recording and AI-driven note-taking while still receiving full and fair consideration for the role. We currently have a hybrid work model supporting a blend of in-office and remote work (3 days per week in-office). If we sparked your interest and you are open to embarking on your professional path with us, please visit our Lovehoney careers page to apply: [Upgrade to PRO to see link] Our privacy policy is available here: [Upgrade to PRO to see link]