PPC Specialist at Aktivacity

About the Role

We are looking for a results-driven PPC Specialist to manage and optimize paid advertising campaigns across Meta (Facebook/Instagram) and Google Ads. This role focuses on driving conversions, improving ROAS, and reducing CPA.

Key Responsibilities

• →Plan, execute, and optimize paid campaigns on Meta & Google Ads
• →Monitor and analyze campaign performance (CPA, ROAS, CPC, conversions)
• →Conduct keyword, audience, and competitor research
• →Optimize ad creatives, targeting, and bidding strategies
• →Track performance data and share insights and reports
• →Continuously test and scale campaigns to improve results