Product Marketing Manager (Redwood City, CA) at anomali

anomali

Redwood City, CA·2d ago

ManagerFull-timeGitGoAI

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are seeking a dynamic and experienced Product Marketing Manager to join our AI-powered Security Operations Platform. You will play a critical role in driving market awareness, product adoption, and customer engagement.

Key Responsibilities

→Conduct market research to understand customer needs, industry trends, and competitive landscape
→Develop clear and compelling product positioning, value propositions, and messaging
→Create and maintain product marketing collateral, including datasheets, whitepapers, and case studies
→Develop and execute go-to-market strategies for new product launches and feature releases
→Work with Sales Enablement and Product Management to develop sales training materials
→Partner with the Demand Generation team to create and execute campaigns
→Engage with customers to gather feedback and build relationships

Requirements

✓Bachelor's degree in Marketing, Business, Computer Science, or a related field
✓4+ years of product marketing experience, with experience in the cybersecurity industry
✓In-depth knowledge of TIP and CTI, Security Operations, SIEM, and SOAR technologies
✓Proven ability to develop and execute go-to-market strategies and product positioning
✓Excellent written and verbal communication skills
✓Strong project management skills with the ability to manage multiple projects
✓Experience collaborating with cross-functional teams
✓Proficiency with marketing tools and platforms
✓Technical background or understanding of cybersecurity technologies