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Marketing Manager II, Enterprise Product Marketing at Instacart
InstacartUnited States - Remote·4d ago
ManagerFull-timeGo
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Product Marketing Manager to support go-to-market strategy, adoption, and growth across Instacart’s enterprise e-commerce offerings. This role will partner with various teams to build product narratives and execute GTM plans that strengthen the competitive differentiation of the Instacart Platform.
Key Responsibilities
- →Develop clear, differentiated positioning and messaging for enterprise e-commerce products across the Instacart Marketplace, Storefront, Storefront Pro, and Fulfillment Services.
- →Lead insight-led go-to-market strategy and execution for product enhancements and priority feature suites.
- →Build scalable sales tools, master narratives, and educational resources that equip commercial teams.
- →Support retailer growth programs by developing best practice materials, success stories, and demand pathways.
- →Partner with Product, S&P, and Research to synthesize customer, market, and competitive insights.
Requirements
- ✓6-10 years of experience in enterprise SaaS or technology product/B2B marketing, ideally with exposure to retail, grocery, or e-commerce.
- ✓Strong communicator and writer with the ability to distill complex products into compelling narratives.
- ✓Proven ability to run cross-functional launch processes and deliver integrated programs.
- ✓Experience translating customer, market, and competitive insights into messaging and strategic recommendations.
- ✓Highly organized with strong project management skills and an execution-first mindset.
- ✓Collaborative team player able to influence stakeholders across product and commercial teams.
- ✓Skilled at insights-led content creation, including presentations, articles, and educational videos.
Benefits
- ★Highly market-competitive compensation and benefits
- ★Eligible for a new hire equity grant and annual refresh grants
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