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SeniorFull-timeGoAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Senior Product Marketing Manager to join our team at AppsFlyer. This role focuses on driving revenue growth through holistic go-to-market strategies and managing complex product domains.
Key Responsibilities
- →Own product domains from a PMM perspective, including strategy, positioning, messaging, adoption, and growth initiatives
- →Plan and execute comprehensive go-to-market strategies to drive growth across new and existing business
- →Lead major GTM efforts and ongoing product marketing operations across multiple channels
- →Develop compelling, differentiated messaging that resonates with target audiences
- →Work alongside product, marketing, sales, partnerships, and customer success teams to identify and act on growth opportunities
- →Drive cross-functional initiatives independently, taking full ownership from strategy through execution
- →Continuously adapt to changing market dynamics and shifting priorities while maintaining focus on outcomes
Requirements
- ✓5+ years of experience in B2B SaaS product marketing, serving mid-market and enterprise customers
- ✓Proven track record of successfully leading GTM initiatives with measurable business impact
- ✓Technical understanding with the ability to deeply grasp and articulate products to diverse audiences
- ✓Exceptional messaging crafting skills—ability to develop compelling narratives that drive adoption and revenue
- ✓Exemplary communication, copywriting, and presentation skills (Native English speaker)
- ✓Strong analytical and data-driven decision-making capabilities throughout the product marketing lifecycle
- ✓Demonstrated ability to manage multiple high-priority projects simultaneously, especially during peak periods
- ✓Proactive mindset—identifies opportunities and drives solutions independently once direction is set
- ✓Acts like an owner—takes full ownership and accountability for outcomes
- ✓Proven ability to thrive amid changing priorities and adapt quickly to market dynamics
- ✓Hungry to learn, continuously improve, and stay ahead of industry trends
- ✓Genuine passion for product marketing as a craft, not just a job
- ✓Experience activating all types of B2B marketing strategies, tools, and channels
