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Mid LevelFull-timeGitAI
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Paid Media Specialist for EMEA will drive awareness and guest acquisition through paid activations across Europe. This role involves executing paid media strategies and developing tactical plans for EMEA Brand Marketing activations.
Key Responsibilities
- →Execute paid media strategies for EMEA Brand Marketing activations
- →Manage Top-of-Funnel paid media activations for seasonal Brand and Product campaigns
- →Build media plans based on campaign objectives (awareness, traffic, conversion)
- →Define and oversee budget allocation across paid media activations and advertising channels
- →Analyze cross-channel performance and identify optimization levers
- →Run structured A/B testing (audiences, creatives, landing pages)
- →Deliver campaign reports to regional and global communications leadership
- →Manage the EMEA paid media digital agency
- →Plan, brief and review paid assets and copies
- →Collaborate with regional and global teams to create strong paid media plans
- →Optimize structures and processes to improve efficiency
- →Stay up to date with digital media and AdTech trends
Requirements
- ✓Bachelor's degree in advertising, digital marketing or related field
- ✓3+ years experience in Paid Media Strategy and Top-of-Funnel Advertising
- ✓Track record in consumer-centric industry, preferably with lifestyle and cultural brands
- ✓Experience managing regional or multi-market paid media strategies
- ✓Strong analytical thinking and performance-driven approach
- ✓Ability to negotiate in a multi-national and multi-cultural environment
- ✓Enthusiastic approach to evolving brand awareness strategies
- ✓Proactive in identifying issues and developing solutions
- ✓Flexible and adaptable when faced with ambiguity
- ✓Ability to balance autonomy and collaboration
- ✓Passion for work and outdoor activities
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