Customer Marketing Manager at Pindropsecurity

Who We Are Pindrop is redefining trust in the digital age. Our patented voice, and video authentication, fraud detection, and deepfake detection technologies protect some of the world’s largest banks, insurers, retailers, and healthcare leaders. As AI-driven threats evolve in the form of synthetic voices, deepfakes, face swapping and more, our solutions stay ahead, helping ensure that the real human and the right human are recognized. Pindrop is trusted by Fortune 500 enterprises to secure voice interactions, and with $100M ARR we’re entering our next phase of innovation and growth, backed by world-class investors including Andreessen Horowitz, IVP, and CapitalG. What you’ll do As the Customer Marketing Manager, you will own and scale Pindrop’s customer advocacy, reference, and lifecycle programs to drive retention, expansion, and revenue influence. You’ll sit at the intersection of Marketing, Sales, Customer Success, and Product, transforming customer stories and data into programs that deepen engagement and turn our happiest customers into champions of Pindrop’s solutions. • Customer advocacy and references: • Build and run a structured advocacy program so Sales always has reference customers ready across key segments and accounts • Maintain a healthy pipeline of case studies, testimonials, and reviews by proactively recruiting and nurturing advocates • Own the intake-to-fulfillment process for reference requests so Sales gets what they need and customers aren't overasked • Content: • Write and produce customer stories that actually get used: case studies, one-pagers, win stories, video scripts • Use AI tools to streamline how the team works (content ideation, segmentation, message testing) and document what works so GTM teams can move faster • Lifecycle and adoption programs: • Build campaigns that help customers get more value from Pindrop: onboarding journeys, feature adoption nudges, and lifecycle communications aimed at expansion and retention • Run the Customer Advisory Board (CAB), bringing together exec-level customers to provide strategic input on product direction and company priorities • Manage the Executive Sponsorship Program (ESP), pairing Pindrop executives with key accounts to deepen relationships and ensure strategic alignment • Partner with Customer Success to monitor engagement signals and intervene before customers disengage • Capture the voice of the customer (VoC) and turn those insights into sharper messaging, better enablement, and concrete product feedback • Customer events and community: • Own CFX, Pindrop's annual customer conference: recruit customer speakers, shape the agenda, and drive attendance in partnership with CS and Sales • Run smaller, recurring touchpoints (webinars, roundtables, advisory sessions) that keep customers engaged between CFX • Ensure every event surfaces insights that feed back into product and messaging • Measurement: • Define KPIs for each program and build dashboards with Marketing Ops/RevOps that track advocacy participation, reference utilization, content consumption, and pipeline influence • Use AI tools to streamline reporting and surface insights faster • Insights: • Capture the voice of the customer (VoC) and turn those insights into sharper messaging, better enablement, and concrete product feedback Who you are • You move fast and figure things out. When a resource or process doesn't exist, you build it rather than wait for someone else to. • Sales sees you as a partner, not a support function. You understand what they need to close deals and you make it happen. • Customers genuinely like working with you. You build real relationships, follow through, and become someone they trust over time. • You're comfortable with ambiguity and don't need a perfect brief to get started. • You take ownership seriously. If you said you'd do it, it's done. • You use AI tools as a force multiplier, not a novelty, and you're always looking for ways to get more done with less friction. • You bring creative instincts to everything from a case study angle to an event experience, and you know how to make something memorable on a tight timeline. • You have a startup mentality. You don't say "that's not my job" — you see what needs to get done and you do it. • You thrive in a flat organization where you have direct access to leadership, real influence over decisions, and no bureaucracy slowing you down. Your skill-set Must-have: • 4+ years in B2B SaaS or enterprise software marketing, with at least 3 focused on customer marketing, advocacy, or lifecycle programsA track record of building advocacy programs that moved real metrics — retention, expansion, pipeline, or sales velocity • Hands-on experience with marketing automation and CRM (Marketo, HubSpot, Salesforce, or similar)Genuine, day-to-day use of generative AI tools (Claude, ChatGPT, Jasper, CopyAI, or similar) to produce better work faster • Experience running customer communities, user groups, or advisory boardsExperience with advocacy and review platforms (G2, TrustRadius, Influitive, or similar) Nice to have: • Background in cybersecurity, fraud, contact center, or AI/ML products and the ability to translate technical complexity into clear customer value • Familiarity with AI concepts in GTM contexts (personalization, AI agents, LLM-driven workflows) • Experience planning and executing customer-facing conferences or large-scale events, including speaker management, agenda development, and attendance strategy • Comfort working with data and analytics tools to measure program performance, build reports, and translate numbers into actionable insights What we offer As a part of Pindrop, you’ll have a direct impact on our growing list of products and the future of security in the voice-driven economy. We hire great people and take care of them. Here’s a snapshot of the benefits we offer: • Competitive compensation, including equity for all employees • Unlimited Paid Time Off (PTO) • Generous health and welfare plans to choose from - including one employer-paid “employee-only” plan! • Best-in-class Health Savings Account (HSA) employer contribution • Affordable vision and dental plans for you and your family • Employer-provided life and disability coverage with additional supplemental options • Paid Parental Leave - Equal for all parents, including birth, adoptive & foster parents • One year of diaper delivery for your newest addition to the family! It’s our way of welcoming new Pindroplets to the family! • Identity protection through Norton LifeLock • Recurring monthly Phone and Internet allowance • One-time home office allowance • Remote first environment – meaning you have flexibility in your day! • Company holidays • Annual professional development and learning benefit • Pick your own Apple MacBook Pro • Retirement plan with competitive 401(k) match • Wellness Program, including Employee Assistance Program, 24/7 Telemedicine This position will be posted for 45 days after March 23rd, 2026. #LI-Remote Please note that the base pay range is a general guideline only. Pindrop considers factors such as (but not limited to) scope and responsibilities of the position, a candidate's work experience, education/training, and key skills, as well as market and business considerations, when extending an offer. US Base Pay Range $95,000—$120,000 USD What we live by At Pindrop, our Core Values are fundamental beliefs at the center of all we do. They are our guiding principles that dictate our actions and behaviors. Our Values are deeply embedded into our culture in big and small ways and even help us decide right from wrong when the path forward is unclear. At Pindrop, we believe in taking accountability to make decisions and act in a way that reflects who we are. We truly believe making decisions and acting with our Core Values in mind will help us to achieve our goals and keep Pindrop a great place to work: • Audaciously Innovate - We continue to change the world, and the way people safely engage and interact with technology. As first principle thinkers, we challenge standards, take risks and learn from our mistakes in order to make positive change and continuous improvement. We believe nothing is impossible. • Evangelical Customers for Life - We delight, inspire and empower customers from day one and for life. We create a partnership and experience that results in a shared passion. We are champions for our customers, and our customers become our champions, creating a universal commitment to one another. • Execution Excellence - We do what we say and say what we do. We are accountable for making the tough decisions and necessary tradeoffs to deliver quality and effective solutions on time. • Win as a Company - Every time we win, we win as a company. Every time we lose, we lose as a company. We break down silos, support one another, embrace diversity and celebrate our successes. We are better together. • Make a Difference - Every day we have the opportunity to make a positive impact. We operate with dedication, passion, and uncompromising integrity, creating a safer, more secure world. Not sure if this is you? We want a diverse, global team, with a broad range of experience and perspectives. If this job sounds great, but you’re not sure if you qualify, apply anyway! We carefully consider every application and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time. Pindrop is an Equal Opportunity Employer Here at Pindrop, it is our mission to create and maintain a diverse and inclusive work environment. As an equal opportunity employer, all qualified applicants receive consideration for employment without regard to race, color, age, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetic information, disability, marital and/or veteran status.