Loading...
Mid LevelFull-timeRustAWS
Salary Range
$60,900 - $80,666 /year
About the Role
We are looking for a results-oriented Content Marketing Specialist to join Articulate Global, LLC. This role will be instrumental in executing core content activities and contributing to the content strategy for growth programs.
Key Responsibilities
- →Independently create a diverse range of high-quality marketing assets, including blogs, thought leadership guides, product brochures, web copy, and e-learning courses
- →Collaborate closely with various teams to align on messaging and positioning
- →Support efforts for our core L&D audience while working to expand beyond it to capture new domestic and global market segments
- →Research, propose, and test new content types and channels to better engage our target market
- →Own and execute content programs aligned to Articulate’s growth marketing strategy
Requirements
- ✓2-5 years of content marketing experience at a B2B SaaS company
- ✓Exceptional communication skills and a proven track record as an amazing storyteller, compelling writer, and detail-oriented editor
- ✓A solid understanding of content's impact on pipeline generation and website traffic
- ✓Understanding of the content marketing funnel, relevant channels, and metrics used to drive and support revenue goals
- ✓Familiarity with SEO best practices and a developing understanding of how to incorporate AEO and GEO into content strategy
- ✓Proven ability to work cross-functionally in a dynamic, fast-paced environment
- ✓A proactive, tenacious, and adaptable problem-solver
- ✓Excellent time-management skills and ability to prioritize competing projects
- ✓Bachelor’s degree or higher
