Growth Marketing Manager (Paid Media + Creative Strategy) at Athletetoathlete

Athletetoathlete

Santa Monica, CA·3d ago

ManagerFull-timeRust

Salary Range

$90,000 - $130,000 /year

About the Role

Growth Marketing Manager (Paid Media + Creative Strategy) at Athlete to Athlete will own the execution and performance of paid acquisition programs while collaborating with Creative, Product, Engineering, and Sales teams. This role combines paid media execution with creative collaboration and cross-functional project ownership.

Key Responsibilities

→Develop and execute paid media strategy across platforms like Meta and Google Ads
→Set up, manage, and optimize paid campaigns, monitoring pacing and hitting KPIs
→Analyze campaign performance data to identify opportunities and execute optimizations
→Partner with Sales, Engineering, Creative, and Product teams to improve marketing efficiency
→Lead creative audits and translate insights into creative briefs and roadmaps
→Coordinate cross-functional teams to ensure alignment on goals and deliverables
→Engage customers to gather assets, testimonials, and story-driven content
→Communicate results through data-driven reporting with clear insights

Requirements

✓3-5 years of hands-on media buying experience with Meta and Google Ads
✓Strong understanding of auction mechanics and campaign architecture
✓Experience managing six-figure monthly budgets
✓Ability to optimize for quality outcomes, not just volume
✓Advanced audience building skills using site behavior and CRM data
✓Strong analytical skills with data-driven optimization
✓Working knowledge of attribution and measurement concepts
✓Familiarity with Meta Events Manager and Pixel/CAPI basics
✓Experience with reporting tools like GA4, Looker, and Tableau
✓Proven ability to collaborate effectively with cross-functional partners
✓Strong project management fundamentals

Who You Are

✓Curious and motivated to understand customer behaviors and performance drivers
✓Highly organized with meticulous attention to detail
✓Strong communicator with effective collaboration skills
✓Able to manage multiple projects in a fast-paced environment
✓Comfortable working independently while staying aligned with teams
✓Excited by startup environments where wearing multiple hats is part of the job.