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ManagerFull-timeAWSGitGo
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Channel Marketing Manager, NA & ANZ to strengthen and expand our channel partner ecosystem. This role will plan, create, and optimize multi-touch marketing campaigns for partner recruitment, cross-sell, and upsell across the NA and ANZ regions.
Key Responsibilities
- →Develop marketing campaigns for partner recruitment, cross-sell, and upsell across the NA and ANZ region.
- →Align campaign strategies with global channel priorities and ensure consistency with EMEA.
- →Translate top-level messaging and product go-to-market strategies into partner-ready campaigns.
- →Define which campaigns and assets are relevant for different partner types or specific partner tiers.
- →Oversee end-to-end campaign creation including messaging, asset planning, content development, and channel mix selection.
- →Work closely with Channel Product Marketing to shape key campaign assets.
- →Collaborate with Digital Marketing to ensure campaigns are optimized across digital ecosystems.
- →Partner with Learning & Development to integrate relevant enablement modules and training tracks.
- →Collaborate with Sales Operations to ensure leads generated via partner campaigns are properly attributed and passed into the CRM.
Requirements
- ✓4–7 years of experience in channel marketing, partner marketing, or integrated marketing roles within the IT or SaaS sector.
- ✓Strong understanding of the indirect channel ecosystem (VARs, MSPs, distributors, GSIs, and technology alliances).
- ✓Proven experience planning and executing multi-touch B2B marketing campaigns.
- ✓Basic product marketing proficiency, including messaging development and content or asset creation.
- ✓Solid project management and coordination skills, with experience managing multiple stakeholders across regions.
- ✓Strong analytical skills with the ability to track performance metrics and optimize campaigns accordingly.
- ✓Excellent written and verbal communication skills in English.
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