Graphic Design Lead at Axon

Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Your Impact As Graphic Design Lead, you're a creative thinker and team energizer first — someone who brings curiosity, strategic vision, and the organizational clarity to get great work across the finish line. You'll own the quality and momentum of high-visibility campaigns, product launches, and brand initiatives by leading the people and process around you, not just the pixels in front of you. That means knowing how to set a creative direction, ask the right questions, challenge the team to go further, and remove the obstacles that slow great work down. It also means staying genuinely curious about how AI is changing design — knowing what tools exist, what they can do, and how to point your team toward the right ones — even if you're not personally operating every platform yourself. What You'll Do Creative Leadership • Lead design for major campaigns, product launches, brand initiatives, and high-stakes marketing moments across digital, print, social, web, and events • Establish and uphold a high visual quality bar — setting the standard for craft, consistency, and brand alignment across the design team • Translate complex product and mission narratives into compelling, clear visual stories for public safety audiences • Drive creative direction from concept through final delivery, owning end-to-end execution on priority projects • Mentor and provide direct feedback, elevating the quality and speed of the broader team AI-Powered Team Leadership • Stay ahead of the AI design landscape — not necessarily as a hands-on operator of every tool, but as a curious, informed leader who understands what's possible and can direct the team toward the right capabilities • Know the difference between basic AI tools (ChatGPT, standard image generators) and more dynamic, workflow-integrated systems (Higgsfield, Runway, Kling, and similar platforms), and guide your team in applying the right tools to the right problems • Champion AI adoption across the team: identify opportunities to improve speed and quality, encourage experimentation, and create a culture where smarter workflows are constantly evolving • Evaluate and recommend new tools as the landscape shifts, translating what's technically possible into practical creative advantage Production & Collaboration • Produce and oversee high-quality visual assets across formats: campaign graphics, one-pagers, presentations, social content, web visuals, event materials, and more • Maintain and evolve the Axon design system, templates, and visual toolkits • Partner closely with Demand Generation, Product Marketing, Sales, and Corporate Communications to translate positioning into customer-ready creative • Manage multiple high-priority projects simultaneously with strong organizational discipline • Prepare and QA final files for handoff to vendors, developers, and event teams What You Bring Required • 7+ years of professional graphic or brand design experience, including work at a technology, B2B, SaaS, or agency environment • A portfolio that demonstrates both exceptional craft fundamentals and a track record of creative leadership — show us campaigns, brand systems, and the thinking behind them • Advanced proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign), with strong command of layout, typography, color, and visual hierarchy • Demonstrated, hands-on experience with AI design tools — not just as a checkbox, but as a real part of your workflow. We want to see your process: how you use tools like Adobe Firefly, Nano Banana, Seedream, Midjourney or similar tools for ideation and production • Proven ability to evolve into more dynamic AI tools and systems (video generation, motion, real-time iteration), and the intellectual curiosity to keep pushing further • Experience working within established brand guidelines while still finding creative space to push the work • Strong communication skills and confidence presenting and defending creative decisions to stakeholders Preferred • Experience with motion tools (After Effects, Premiere, Luma, Runway) or short-form video production • Background in public safety, govtech, or regulated industry creative • Familiarity with design systems thinking and component-based design at scale • Experience informally mentoring designers or leading creative reviews AI Expectations in This Role This isn't a role where AI usage is encouraged — it's expected and central to how this person operates. You'll be expected to: • Maintain active fluency with the AI design landscape as it evolves (this changes fast — we want someone who's genuinely excited by that) • Move beyond static image generation and into dynamic AI tools for video, motion, personalization, and workflow automation • Build repeatable, scalable AI-assisted workflows and share them across the team • Exercise sharp editorial judgment about when AI enhances the work vs. when human craft leads Alignment with Axon's Values • Aim Far – You see every project as a chance to push creative and technical boundaries • Win Right – You take pride in design quality, brand integrity, and doing the work the right way • Own It – You drive projects from brief to final delivery with accountability • Join Forces – You thrive on cross-functional collaboration and elevate the teams around you • Be Obsessed – You're never satisfied with "good enough" — in craft or in the tools you use • Expect Candor – You give and receive direct, honest feedback to make the work better 90 Days at Axon First 30 Days • Immerse in Axon's brand, design system, campaigns, and team tools • Ship your first complete asset set for a live initiative First 60 Days • Lead execution on a major campaign or product launch • Audit and recommend enhancements to existing AI workflows and tooling 90 Days & Beyond • Establish yourself as the creative and AI design leader on the team • Drive measurable improvements to design output quality and production velocity • Set a new standard for how AI tools integrate into Axon's visual design practice Work Location This role is based out of our Scottsdale or Boston location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success. Benefits that Benefit You • Competitive salary and 401k with employer match • Discretionary paid time off • Paid parental leave for all • Medical, Dental, Vision plans • Fitness Programs • Emotional & Mental Wellness support • Learning & Development programs • Employee Resource Groups (ERGs) • And yes, we have snacks in our offices Benefits listed herein may vary depending on the nature of your employment and the location where you work. Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit [Upgrade to PRO to see link] Base Pay Range$83,700—$133,920 USDDon’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve. Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions. Some roles may also require legal eligibility to work in a firearms environment. We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at [Upgrade to PRO to see contact] or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice. Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment. We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email [Upgrade to PRO to see contact]. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes. Phishing alert: Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process. All legitimate job openings are listed on our official careers page at [Upgrade to PRO to see link] If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to [Upgrade to PRO to see contact].