Senior Product Marketing Manager at Onetrust

Strength in Trust OneTrust’s mission is to enable innovation through the responsible use of data and AI. We believe that ensuring data is trusted shouldn’t slow teams down—it should accelerate what’s possible. This led us to develop the first technology platform for responsible data use in 2016. Today, with AI representing the latest and most impactful expansion of data yet, OneTrust is once again redefining what responsible innovation looks like. OneTrust, the AI‑Ready Governance Platform™, unifies regulatory intelligence, automation, and connected governance workflows so businesses can continue to move at the speed of AI while ensuring good governance to prevent data misuse at scale. Trusted by thousands of organizations worldwide, OneTrust is shaping the future where trusted data becomes a transformative force for business and society. The Challenge OneTrust is seeking a talented Senior Product Marketing Manager to own product marketing for the Consent solution. As a Senior Product Marketing Manager, you will serve as the primary liaison between the product management, marketing, and sales organizations and our customers. You will work cross-functionally and leverage both technical and storytelling skills to drive messaging, create content, and launch products to enable sales teams and ensure customer success to drive product adoption. These efforts will be driven by the go-to-market strategy that you will be responsible for creating to align with the goals of the business. Your Mission Voice of the Customer • OneTrust offers a comprehensive Consent solution designed to manage customer consent and preferences transparently while providing insight into customer behavior. Your mission is to deeply understand the ICP and buyer personas for Consent, including their business challenges, goals, motivators and trends. • Develop an informed point of view on our Consent solution and help influence the long-term roadmap and direction of this solution. Messaging & Positioning • Articulate the product and capability value proposition clearly and convincingly, highlighting what will deliver the most impact and value for your buyer personas. Ensure buy-in from stakeholders across the organization. • Serve as a passionate spokesperson internally and externally to share OneTrust’s unique perspective on Consent. • Create compelling customer materials, including pitch decks, product datasheets, case studies, and training resources. Go-to-Market Strategy & Execution • Develop a GTM strategy for Consent product launches that will improve product adoption and growth, targeting and always refining your ICP. • Execute that strategy by driving cross-functional alignment to ensure successful product launches. • Work closely with Sales to ensure they are equipped with the latest product knowledge and sales tactics. Enable them to act as trusted advisors to our prospects and customers, ensuring they can clearly articulate how our Consent solution addresses customer pain points and adds business value. Market and Competitive Analysis: • Work with the Competitive team to conduct thorough market research and competitive analysis to inform product and marketing strategies. Regularly update the team on key industry trends, competitor moves, and market opportunities. Demand Generation Support: • Work closely with the demand generation and content teams to develop and execute demand generation campaigns that drive awareness and lead generation. Customer Advocacy: • Foster strong relationships with key customers to gather insights, develop case studies, and create advocates in the industry. Leadership and Influence • Given the cross-functional nature of the role, must possess strong leadership skills to foster collaboration and orchestrate efforts across diverse teams — product, marketing, sales, customer service, and more. Moreover, the role must be capable of influencing without authority, persuading stakeholders at all levels. You Are • BA/BS degree in marketing, business, or engineering equivalent • 7+ years of product marketing experience at a SaaS or other high-tech company • Highly collaborative with a deep sense of ownership and accountability • Experience with stakeholder management, influencing and managing multiple stakeholders internally • Demonstrated customer-centric mindset with deep empathy for users & buyers, translating their needs into product features. • Proficient in data-driven decision-making and analytics. • Strong technical competence with a deep understanding of the domain and product design. • Exceptional communication and presentation skills, articulating complex technical concepts to diverse audiences. • Experience with marketing Security, Risk, and Compliance capabilities preferred For California, Colorado, Connecticut, Nevada, New York, Rhode Island, and Washington-based candidates: the annual base pay range for this role is listed below. Within this range, individual pay is determined by several factors, including location, job-related skills, work experience, and relevant education and/or training. This role may also be eligible for discretionary bonuses, equity, and/or commissions, as well as benefits. Salary Range$150,675—$226,012.50 USD Where we Work We are embracing an office-first culture, encouraging three days a week in office for most roles, with meaningful opportunities to collaborate and celebrate in person. Each role may have specific requirements or flexibility depending on the scope of the position, so we encourage you to verify this with your recruiter during your first interview. Benefits As an employee at OneTrust, you will be part of the OneTeam. That means you’ll receive support physically, mentally, and emotionally so that you can do your best work both in and out of the office. This includes comprehensive healthcare coverage, flexible PTO, equity RSUs, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, company-paid privacy certification exam fees, and much more. Specific benefits differ by country. For more information, talk to your recruiter or visit onetrust.com/careers. Resources Check out the following to learn more about OneTrust and its people: • OneTrust Careers on YouTube • @LifeatOneTrust on Instagram Your Data You have the right to have your personal data updated or removed. You also have the right to have a copy of the information OneTrust holds about you. Further details about these rights are available on the website in our Privacy Overview. You can change your mind at any time and have your personal data removed from our database. In order to do this you must contact us and let us know you wish to be removed. The request should be made on the Data Subject Request Form. Recruitment fraud warning: OneTrust is aware of scams involving false offers of employment with our company. The fraudulent jobs, interviews and job offers use fake websites, email addresses, group chat and text messages. Be aware that we never ask candidates for personal information, IDs or bank information during the interview process. We do not interview prospective candidates via instant message or group chat, and do not require candidates to purchase products or services, or process payments on our behalf as a condition of any employment offer. Please note that any legitimate interview availability requests will come directly from a OneTrust recruiter with an "@onetrust.com" email address. You may also receive legitimate emails from "@us.greenhouse-mail.io". Recruiters will only reach out to candidates who have applied for a role through our ATS (Greenhouse) or prospects via LinkedIn InMail. Job offers will come from a recruiter and may have a "@docusign.net" email address. For more information or if you have been targeted please reach out to [Upgrade to PRO to see contact]. Our Commitment to You When you join OneTrust you are stepping onto a launching pad — the countdown has begun. The destination? A career without boundaries working alongside a diverse and inclusive crew who is passionate about doing meaningful work. As a pioneer, your voice and expertise will help chart the direction of an entirely new category. Our commitment to putting people first starts with you. Your growth is part of the mission. Our goal is to give you the power to embark on the next phase of your uniquely, unique career. OneTrust provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by local laws.