Strategist, Growth Marketing at Bespokepost

Bespoke Post is a lifestyle brand driven by the spirit of discovery. We’re all about finding under-the-radar goods and guides that enrich the lives of our customers. Through our e-commerce shop, editorial content, and award-winning subscription program, we shine a light on quality products, small brands, and interesting people that spark curiosity and inspire new, richer experiences. Halfday is Bespoke Post’s travel brand, designed for modern travelers who value smart design without the luxury markup. We’re best known for our garment-duffel hybrids and a growing line of travel essentials. We sell direct on halfdaytravel.com (powered by Shopify) and Amazon, and through select third-party retailers. The Role: We’re hiring a Marketing Strategist who will sit across both Bespoke Post and Halfday. You’ll drive the day-to-day campaign strategy and management across all acquisition channels. You’ll manage a multi-million-dollar paid budget, build out the executional strategy for new and existing initiatives, and partner cross-functionally to scale revenue efficiently. What You'll Do: • Drive Paid Social Growth. Plan and manage a multi-million-dollar performance budget across Meta, Pinterest, and other channels. Continuously refine creative, audiences, bidding, and funnel strategy to hit ROAS targets. • Oversee Paid Search Agency. Be the first point of contact for our Google agency in performance management, providing campaign direction, and maintaining cross-media channel efficiencies • Develop Landing Pages: Independently create and test custom landing pages in Shopify to test across relevant growth channels and iterate on learnings. • Integrate Attribution & Incrementality. Make decisions grounded in data using MMM/modeled attribution and experiment design (geo tests, holdouts, post-purchase surveys). • Build Out Tactical Testing Agenda. Design A/B Tests, execute cross-channel lift studies, and report back on learnings to the wider organization. • Report, Forecast, and Align. Own daily growth metric reporting, budget forecasting, and weekly performance readouts. Communicate insights clearly to leadership. • Identify Creative Needs. Collaborate directly with the Growth Creative team to identify gaps, opportunities, and specific deliverables for Paid Social and Video campaigns. • Collaborate on social & influencers. Partner with the social team to align organic content and creators with growth objectives; build programs that generate both revenue and brand equity. What You'll Bring: • 2-4 years in DTC growth/performance marketing with proven ownership of $2M+ annual budgets and full-funnel strategy. • Deep hands-on expertise with Meta and Google • Familiarity with Shopify to merchandise and build landing pages, configure offers/discounts/bundles, and partner with dev team on CVR optimization opportunities. • Strong attribution/incrementality toolkit (e.g., geo experiments, holdouts, MMM/modeled attribution, platform lift studies) and the judgment to balance precision with speed. • Analytical rigor: Excel/Sheets proficiency, Shopify analytics; comfort building dashboards and turning ambiguity into clear decisions. • Proven ability to use AI for measurable efficiency gains, task automation, website/tool prototyping, or accelerating execution • Cross-functional collaboration: You’ve worked with multiple teams (Creative, Product, Merchandising, etc.) in order to build and deliver on go-to-market plans. • Bias to action and owner mindset. You’ll roll up your sleeves and also manage agencies/partners to outcomes. Nice to have: • Experience in travel/outdoor, bags/luggage, retail, or adjacent categories. • Success launching new products and scaling evergreen SKUs. • Working fluency with Amazon a bonus Tools you’ll likely use here: Shopify, ads managers (Meta/Pinterest/Google/TikTok), WorkMagic, Looker, Google Work Suite, and more!