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ManagerFull-timeRustSpringAWSData ScienceGitAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Afterpay is seeking a Lifecycle Marketing Manager to join their Lifecycle Marketing team within the Commerce Customer Engagement & Growth organization. This role is responsible for driving customer engagement, product adoption, and transaction frequency across the Afterpay customer base. The successful candidate will own the strategy and execution of sophisticated lifecycle journeys, seasonal campaigns, and AI-powered personalization programs that accelerate Afterpay GPV growth.
Key Responsibilities
- →Own end-to-end lifecycle journey development: Design, build, and optimize multi-channel lifecycle campaigns across email, push, and in-app messaging to drive product adoption, engagement, and retention
- →Drive seasonal campaign strategy and execution: Lead the planning and execution of high-impact seasonal campaigns that accelerate transaction frequency and GPV growth
- →Leverage AI for personalization at scale: Implement AI-driven segmentation, predictive modeling, and dynamic content personalization to deliver contextual, relevant experiences
- →Scale product adoption programs: Develop and execute campaigns that drive awareness and conversion of Single Use Payment, Gift Cards, Apple Pay, and Pay Monthly
- →Optimize through experimentation: Build rigorous testing roadmaps to continuously improve campaign performance
- →Collaborate cross-functionally: Work closely with Product Marketing, Growth, Data Science, Creative, and Product teams
- →Measure and report on impact: Define KPIs, build dashboards, and deliver actionable insights
- →Enhance marketing automation capabilities: Identify opportunities to leverage AI tools and automation workflows
Requirements
- ✓5+ years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience
- ✓Deep expertise in marketing automation platforms such as Iterable, Braze, or similar
- ✓Experience in fintech, ecommerce, or payments
- ✓Strong analytical and data-driven mindset
- ✓AI and personalization expertise
- ✓Experimentation rigor
- ✓Cross-functional collaboration skills
- ✓Excellent project management
- ✓Strategic thinking with executional excellence
- ✓Customer-centric approach
- ✓Technologies We Use and Teach
- ✓Iterable
- ✓Braze
- ✓Hightouch
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