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Entry LevelFull-timeGo
Salary Range
$25,500 - $34,500 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking an experienced Product Marketing professional to join our team and run a transformative user enablement and retention process. This role focuses on bringing market insights to refine product and sales strategy, delivering compelling messaging that differentiates our products and creates value perception for customers.
Key Responsibilities
- →Define ideal executive and technical user personas, crafting clear messaging that communicates ROI and usability.
- →Serve as the competitive intelligence expert, creating tactical battlecards and objection-handling narratives.
- →Lead the development and execution of holistic GTM plans for new products and features.
- →Design automated campaigns aimed at driving Activation Rate.
- →Design campaigns and create public-facing launch content to drive initial activation and market excitement.
- →Develop foundational sales toolkit to empower Sales teams.
- →Coordinate with Marketing to develop core revenue collateral.
- →Collaborate with CS to capture customer stories and create case studies.
- →Synthesize market trends and customer testimonials to inform Product strategy.
- →Define and monitor KPIs to track marketing campaign effectiveness.
- →Provide regular reports to management on market initiatives.
Requirements
- ✓Experience in product marketing with a focus on user enablement and retention.
- ✓Strong understanding of market intelligence and competitive strategy.
- ✓Ability to develop and execute GTM plans for new products and features.
- ✓Experience with designing automated campaigns and creating launch content.
- ✓Proficiency in developing sales toolkits and marketing collateral.
- ✓Ability to collaborate with cross-functional teams to capture customer stories.
- ✓Strong analytical skills to define and monitor KPIs.
- ✓Excellent communication and reporting skills.
