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SeniorFull-timeGit
Salary Range
$19,448 - $26,312 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Grower Marketing Manager (GMM) is accountable for developing and executing grower marketing strategies for corn and rice seeds that drive demand, conversion, loyalty, and long-term partnerships with growers and the trade. This role integrates market intelligence, grower engagement, brand and product positioning, campaign leadership, and cross-functional collaboration to grow market share and strengthen Syngenta’s leadership across the corn and rice value chains.
Key Responsibilities
- →Develop and own annual grower marketing strategies and plans for corn and rice, aligned with BU priorities and supply realities.
- →Define and maintain clear brand positioning and value propositions for corn and rice portfolios.
- →Lead product positioning and grower success narratives, including Package of Technology (POT) and associated services.
- →Design and lead integrated grower campaigns across digital, on-ground activation, dealer-driven programs, events, field demos, and FITs.
- →Drive farmer acquisition, conversion, and retention through structured programs.
- →Partner with Digital, Trade & Marketing Communications to ensure strong digital amplification of corn and rice campaigns.
- →Monitor market trends, competitor activity, grower sentiment, and commodity dynamics across corn and rice.
- →Build and maintain strong relationships with key growers, grower groups, associations, cooperatives, and influencers.
- →Partner with the Portfolio & Technical Manager to align portfolio lifecycle management, NPI launches, and transitions into campaigns.
- →Own the grower marketing budget for corn and rice within approved financial envelopes.
- →Define and track KPIs including market share, portfolio growth, brand health, grower conversion, retention, and campaign ROI.
Requirements
- ✓Proven experience in agricultural marketing, preferably with seed companies or agricultural products.
- ✓Strong understanding of corn and rice value chains and grower needs.
- ✓Experience in developing and executing integrated marketing campaigns.
- ✓Ability to analyze market trends and translate insights into actionable marketing strategies.
- ✓Excellent leadership and cross-functional collaboration skills.
- ✓Strong project management and budget management capabilities.
- ✓Experience in working with digital marketing tools and platforms.
