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ManagerFull-timeGo
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Lifecycle Marketing Manager focused on adoption and expansion to help our customers unlock the full value of Boulevard. This role involves deepening engagement with our platform, increasing feature usage, and collaborating with Product Marketing and Customer Success to drive revenue growth.
Key Responsibilities
- →Design and execute multi-channel lifecycle programs (email, in-app, SMS) that drive deeper product adoption and maximize value realization
- →Collaborate with Product Marketing to translate new feature releases into compelling, customer-facing lifecycle campaigns
- →Partner with Customer Success to define and act on expansion triggers, creating opportunities for upsell and cross-sell through behavior-based signals
- →Own lifecycle execution systems and campaign logic within Customer.io and Chameleon to ensure data accuracy, clean targeting, and reliable delivery
- →Work closely with Ops, Data, and Engineering to align lifecycle programs with broader customer journey insights and infrastructure
- →Establish and maintain scalable lifecycle campaign architecture that supports automation, segmentation, and testing across multiple channels
- →Analyze campaign performance and customer behavior to optimize targeting, creative, and timing while ensuring a high-impact experience across touchpoints
- →Collaborate with your counterpart to create a connected, end-to-end customer lifecycle experience
Requirements
- ✓A customer-centric mindset and passion for helping users unlock the full value of a platform
- ✓3+ years in lifecycle marketing, customer marketing, or retention/growth marketing roles (preferably in SaaS)
- ✓Proven experience building and optimizing lifecycle campaigns that increase product usage and drive account expansion
- ✓Strong technical fluency with Customer.io, Chameleon, and segmentation logic
- ✓Working knowledge of Salesforce, Snowflake, and Sigma, and the ability to partner closely with data and ops teams
- ✓Ability to independently manage multiple initiatives across cross-functional teams, while maintaining attention to detail
- ✓Excellent execution and measurement skills with confidence in creating, launching, and scaling campaigns from end to end
Benefits
- ★Competitive salary and variable compensation program
- ★401(k) match plus dental, medical, vision, and life insurance
- ★Flexible vacation day policy
- ★Fully remote work with a monthly work from home stipend
- ★Family planning resources and specialized support programs
- ★Equity
- ★Boulevard Bucks Learning and Development program
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