Senior Performance & Influencer Marketing Specialist (APAC) at Cambly

Cambly

Seoul·12h ago

SeniorFull-timeGit

Salary Range

$88,400 - $119,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

Cambly is looking for a Marketing Specialist to support growth across APAC markets, primarily Korea and Japan. This performance marketing hybrid role leverages strong analytical skills and ownership in a combined paid ads and influencer marketing scope, with time split between managing paid acquisition campaigns and building creator partnerships.

Key Responsibilities

→Performance Marketing (Paid Media)
→Manage and optimize paid campaigns across Google, Meta, and regional platforms (e.g. Naver, Kakao, Yahoo Japan, etc.)
→Monitor daily performance and optimize ad campaigns for CAC, conversions, and overall marketing efficiency
→Test new creatives, audiences, and platforms in collaboration with creative teams
→Support global campaign execution and follow launch calendars
→Create monthly campaign reports and creative analysis
→Provide inputs for growth forecasting and budget planning, and share insights to optimize future campaigns
→Influencer Marketing
→Identify and manage influencer partnerships aligned with target audiences
→Reach out to influencers, negotiate, and secure contracts
→Plan and execute influencer campaigns across platforms like Instagram and YouTube
→Manage timelines, deliverables, and content approvals
→Maintain strong relationships with creators and agencies
→Support global campaign execution and follow launch calendars
→Create monthly campaign reports and creative analysis
→Provide inputs for growth forecasting and budget planning, and share insights to optimize future campaigns
→Collaboration & Market Insights
→Work cross-functionally with Brand, Creative, Social, and Paid Media teams
→Ensure campaigns are culturally relevant and localized for APAC markets
→Stay informed on market trends, platform updates, and competitive activity

Requirements

✓5+ years of experience in performance marketing, influencer marketing, or digital marketing
✓Hands-on experience with Google Ads and Meta platforms
✓Experience managing influencer campaigns from start to finish
✓Strong analytical skills with expertise in data-driven decision-making and performance optimization
✓Excellent organization and project management skills
✓Native in Korean and fluent in English
✓Understanding of the Korean digital ads and influencer marketing landscapes