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Mid LevelFull-timeGo
Salary Range
$51,000 - $69,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Growth Marketing Executive to join Carwow Group, a leading online car-changing destination in Europe. This role will be instrumental in shaping and executing performance marketing strategies across multiple channels to drive customer growth and revenue.
Key Responsibilities
- →Own the implementation and performance of marketing campaigns across display, programmatic, and paid social channels
- →Coordinate cross-channel online marketing campaigns to ensure cohesive messaging and optimal performance
- →Manage and optimize display and programmatic advertising campaigns, including strategy development, audience targeting, and bid management
- →Plan, execute, and analyze paid social media campaigns across various platforms, optimizing for key performance indicators
- →Utilize our Customer Data Platform (CDP) for audience segmentation, personalization, and activating data-driven marketing initiatives
- →Work closely with the Growth Marketing Manager to develop and execute overarching growth strategies
- →Keep all content and advertising material for advertising partners up to date, ensuring brand consistency and compliance
- →Collaborate closely with the Brand Marketing team to develop compelling new marketing materials for all channels
- →Update the business on performance across all owned channels and produce bespoke reports for partners
Requirements
- ✓Relevant professional experience in performance marketing, with a strong focus on display, programmatic, and/or paid social
- ✓In-depth knowledge of tracking technologies (Pixel tracking, UTM parameters)
- ✓Hands-on experience with Demand-Side Platforms (DSPs), specifically DV360, for running programmatic campaigns
- ✓Familiarity with Customer Data Platforms (CDPs) and their application in enhancing marketing efforts
- ✓Strong analytical skills to interpret and optimize all KPIs across diverse marketing channels
- ✓Ability to strengthen existing and develop new relationships within our broad partner network
- ✓Strong communication skills and experience building relationships with affiliate partners and media vendors
- ✓Outstanding analytical skills to develop data-driven strategies
- ✓Proactive and independent approach to driving projects and initiatives with a keen eye for growth opportunities
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