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Mid LevelFull-timeGit
Salary Range
$51,000 - $69,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a Paid Search Campaign Specialist to join our team at Caseware, a leading Fintech company in the audit and accounting software industry. In this role, you will work closely with the Global Manager, Paid Media to run, optimise, and scale UK paid search campaigns, focusing on driving high-quality conversions and maximising ROI.
Key Responsibilities
- →Support the build and execution of end-to-end campaign processes across all UK marketing channels.
- →Maintain and enhance workflow automation, ensuring standardisation and efficiency.
- →Support campaign planning and execution by ensuring systems, processes and data flows are operating seamlessly.
- →Maintain clean, accurate marketing data and ensure all integrations function correctly.
- →Oversee data quality checks, audience segmentation accuracy and lead-routing workflows.
- →Partner with global operations teams to ensure UK systems are aligned with global MarTech architecture.
- →Manage lead import process and workflow management for efficient distribution to SDRs and commercial teams.
- →Identify gaps in processes, workflows, technologies, data and provide recommendations.
- →Maintain dashboards and reporting frameworks for UK Marketing performance.
- →Analyse multi-channel campaign results, identify trends and translate into actionable recommendations
- →Work closely with the Global Manager, Paid Media to run, optimise and scale UK paid search campaigns
- →Execute ongoing ad copy testing, landing page alignment and audience refinement
- →Monitor campaign performance to maximise ROI, ROAS, conversion quality and overall efficiency.
- →Produce regular performance reports with insights on CTR, CPA, conversions, budgets and recommended next steps
- →Work with the Global Manager, Paid Media to identify local growth opportunities and propose enhancements to global paid search strategies
Requirements
- ✓A degree, or equivalent level qualification, in Marketing, or a Marketing-related field.
- ✓2 years' experience in Marketing Operations
- ✓Hands on experience with Google Ads and paid search optimisation
- ✓Strong analytical mindset with ability to interpret data and present insights clearly
- ✓Proficiency with CRM / marketing automation tools (e.g., HubSpot, Marketo, Salesforce). Experience working with Salesforce is a plus, but not required
- ✓Deep analytical mindset and experience with the ability to integrate and analyze data across various data sources
- ✓Excellent communication and stakeholder management skills, both written and verbal.
- ✓Self-starter with a growth mindset, able to prioritise, adapt and act with urgency.
- ✓Excellent time management and organisational skills with experience managing multiple projects.
