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ExecutiveFull-timeGitAI
Salary Range
$190,400 - $257,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a VP of Global Growth Marketing to join Caseware, a leading Fintech company in the audit and accounting software industry. This role will be responsible for driving scalable, data-driven marketing programs that fuel pipeline growth and revenue.
Key Responsibilities
- →Develop and execute a global growth marketing strategy aligned with company objectives and revenue targets.
- →Own the demand generation funnel, including paid media, SEO, email marketing, ABM, and conversion optimization.
- →Lead and mentor a team of growth marketers, channel specialists, and analysts.
- →Partner with regional marketing teams to localize campaigns and optimize performance across geographies.
- →Oversee marketing operations, attribution modeling, and performance reporting to ensure data-driven decision-making.
- →Collaborate with product marketing and sales to align messaging, targeting, and campaign execution.
- →Manage and optimize multi-million dollar marketing budgets across channels and regions.
- →Stay ahead of industry trends, marketing technologies, and competitive landscape to drive innovation.
Requirements
- ✓10+ years of B2B marketing experience, with at least 5 years in a senior leadership role.
- ✓Proven track record of scaling global demand generation programs in SaaS or technology environments.
- ✓Deep expertise in digital marketing channels, marketing automation platforms (e.g., HubSpot, Marketo), and CRM systems (e.g., Salesforce).
- ✓Strong analytical skills with experience in marketing attribution, funnel metrics, and ROI analysis.
- ✓Exceptional leadership, communication, and cross-functional collaboration abilities.
- ✓Experience in the accounting or audit industry is a plus but not required.
