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Brand Creative Director, The Witcher at CDPROJEKTRED
CDPROJEKTREDWarsaw, Masovian Voivodeship, plΒ·1w ago
DirectorFull-timeGit
Salary Range
$47,600 - $64,400 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Brand Creative Director defines and leads the creative vision for the Witcher franchise across all marketing and communications. This role establishes the franchiseβs creative platform and ensures authentic representation of the Witcher brand.
Key Responsibilities
- βDefine and evolve the long-term creative platform for the Witcher franchise, ensuring all creative output reflects franchise goals, audience expectations, and brand identity.
- βOversee the development of campaign concepts, creative briefs, scripts, and pitches for trailers, key art, social, digital, and experiential activations.
- βGuide internal and external creative teams in delivering best-in-class art, copy, film, and design work, providing clear feedback and approvals.
- βPartner with Game, Narrative, and Art Directors to integrate creative vision with broader franchise strategy.
- βLead and mentor a cross-functional team of designers, writers, and producers, fostering a collaborative and inclusive creative culture.
- βAct as the brand guardian across all marketing touchpoints, safeguarding and growing the Witcher brand.
Requirements
- βProven experience as a Creative Director in gaming or entertainment industries.
- βStrong understanding of brand development and storytelling.
- βLeadership experience with creative teams.
- βDeep knowledge of the Witcher franchise or similar iconic gaming properties.
Free to sign up. Takes 30 seconds.
About CDPROJEKTRED
CD PROJEKT RED is a leading Polish video game developer renowned for creating highly immersive and narrative-driven open-world games. Founded in 2002 in Warsaw, the company has established itself as a major player in the global gaming industry, particularly known for its adaptations of The Witcher fantasy series and the critically acclaimed cyberpunk RPG Cyberpunk 2077. With a strong commitment to storytelling and player choice, CD PROJEKT RED has cultivated a reputation for delivering complex, emotionally resonant gaming experiences that blend cinematic quality with deep gameplay mechanics. The companyβs main products include The Witcher series, which features intricate world-building, morally ambiguous choices, and a richly detailed fantasy universe, as well as Cyberpunk 2077, a dystopian future set in Night City. Key features of their games include branching narratives, extensive side quests, and a focus on player agency, allowing gamers to shape their own stories. CD PROJEKT RED targets adult gamers who appreciate deep, story-driven experiences, as well as fans of fantasy and science fiction genres. Their games are celebrated for their high production values, including voice acting, music, and visual design. CD PROJEKT RED has achieved numerous accolades, including multiple Game of the Year awards for The Witcher 3: Wild Hunt, and has built a loyal global fanbase. The company is known for its "CDPR way" of development, emphasizing player satisfaction and long-term support for their titles through updates and expansions. Their unique value proposition lies in their unwavering dedication to narrative depth and player freedom, setting them apart as a studio that prioritizes meaningful gameplay over transient trends.
