Visual Designer, Lifecycle Marketing at Chime

About the role We’re hiring a Designer II, Lifecycle Marketing to help define how Chime shows up across the member journey. This is not a traditional production role. You’ll sit at the intersection of creativity, systems, and emerging technology—reimagining what lifecycle marketing can be when it’s treated as a true creative discipline. You’ll shape high-impact, insight-driven experiences across email, push, in-app, and beyond—while building the creative systems that allow us to reach millions of members in smarter, more personalized ways. This role is for a designer who thinks big, moves fast, and sees scale as an opportunity to do the most meaningful work of their career. You’ll be shaping the experience of millions of people, every day. Lifecycle at Chime isn’t just messaging—it’s one of our most direct and powerful connections to our members. The opportunity is to turn it into something people actually look forward to. You’ll also help define what modern lifecycle marketing looks like at scale—where creativity, systems, and technology come together to unlock better experiences and real financial progress for our members. Chime is one of the largest fintech companies in the U.S. and the #1 most loved banking app, serving more than 10 million active members. We’re building a best-in-class, in-house creative team—and lifecycle is one of our most powerful and underutilized canvases. The base salary offered for this role and level of experience will begin at $116,000.00 and up to $160,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. In this role, you can expect to • Lead the creative direction for lifecycle marketing, defining how Chime engages members across key moments and journeys • Turn lifecycle strategy into compelling, cohesive narratives that go beyond individual assets • Apply AI and emerging tools to transform how lifecycle campaigns are concepted, produced, and personalized at scale. • Partner with Growth to drive experimentation, using insights and performance data to evolve creative approaches • Raise the bar for lifecycle creative, delivering work that is both brand-building and performance-driving • Collaborate closely with Product, Content, Marketing, and Engineering to bring ideas to life • Operate with autonomy, identifying opportunities and pushing the work—and the team—forward To thrive in this role, you have • 4-6+ years of experience in lifecycle, product, or marketing design • A strong point of view on creative systems and how to design for scale • Experience designing across lifecycle channels like email, push, in-app, and SMS • A track record of driving measurable impact through your work • A deep understanding of user behavior, journeys, and experimentation • Fluency in Figma and modern design systems, and AI-native thinking • Strong storytelling and communication skills, with the ability to influence cross-functional partners • The ability to own large areas of work and navigate ambiguity with confidence #LI-AM1 #LI-Hybrid A little about us At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential. We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members. We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential. Because if we don't—who will? *Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC. What we offer for our full-time, regular employees • 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates. • 💻 In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute • 💰 Competitive salary based on experience • ✨ 401k match plus great medical, dental, vision, life, and disability benefits • 🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off • 🫂 1% of your time off to support local community organizations of your choice • 👟 Annual wellness stipend to use towards eligible wellness related expenses • 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents • 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more. • 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too! • 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals. Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: [Upgrade to PRO to see contact]. To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.