Recruitment Marketing Manager at Clasp Group

RECRUITMENT MARKETING MANAGER Location: Remote, up to 20% of travel needed ABOUT US Clasp is a venture-backed, mission-driven startup transforming access to education and career pathways. We are revolutionizing the way employers attract and retain critical talent, while simultaneously tackling the student debt crisis. (Yep, we think BIG.) Our innovative platform meaningfully connects employers, educational institutions, and diverse talent to drive mutual benefit—using accessible education financing as the thread. We like to think of ourselves as more than a fintech; we’re a catalyst for economic mobility. A Forbes Fintech 50 company, portfolio company of SHRM (Society for Human Resource Management), and recipient of “43 Startups to Bet Your Career On in 2025” by Business Insider, Clasp is driven by our commitment to social impact and innovation. We are reshaping the future of the workforce—one opportunity at a time. Join us on our journey to give power to learners and unlock fulfilling careers that drive positive change in their communities and beyond. WHAT WE NEED We’re hiring a Recruitment Marketing Manager to engage students across various marketing channels with the objective of getting them to apply to Clasp roles . Channels include content marketing, newsletters, podcasts, social media, email marketing, events, and direct outreach. This role is critical to Clasp’s mission of connecting learners to meaningful work. You will serve as a knowledgeable, trusted resource to students — engaging them at scale and individually to help them understand the value of the Clasp offerings. We’re seeking a high-agency builder: someone who combines strong project management with creativity and experimentation, and excellent communication skills. While we have hypotheses about the best ways to connect with students, we’re looking for someone who will develop and test their own strategies, explore new channels, and continuously improve performance. WHAT YOU’LL DO Drive Proactive, Multi-Channel Engagement - Develop structured communication plans for students at different stages of the journey - at scale and individually as needed. - Engage students individually and at scale via email, social media, content marketing, text, WhatsApp, podcasts, conferences and events, social media, Reddit, and emerging channels. - Address objections, clarify program details, and motivate students to complete their applications. - Develop structured touchpoints (email cadences, group sessions, office hours, AMAs) to maintain momentum. - Use AI and automation (HubSpot) wherever possible to maximize impact - Own clasp.com/students [Upgrade to PRO to see link] site and optimize for conversion Build Community & Reduce Attrition - Launch and manage small role-based communities (e.g., PTs, CRNAs, Rad Techs) to foster connection and peer reinforcement. - Create newsletters - Attend virtual and in-person student events to convert interest into completed applications. - Use database and cohort marketing to continue the dialogue with students event after they have been accepted. - Systematically collect student feedback and translate insights into improvements across messaging and employer positioning. - Create scaled student ambassador program to drive more applications via word-of-mouth. - Host office hours for students regularly Close the Loop Across Teams - Collect student testimonials regularly, and deploy them to all relevant channels. - Translate student insights into playbooks that improve conversion and retention. - Work collaboratively with Partner Success to ensure goals are met for each partner. - Run student interviews for new roles when launched. Own the Student Funnel - Design and execute a comprehensive 360° engagement strategy to convert interested students into completed, placed candidates. - Manage and optimize the student pipeline, ensuring timely follow-ups and zero drop-off due to operational gaps. - Track and improve key metrics: application completion, time-to-completion, role-level conversion, and attrition. WHAT YOU’LL NEED - 5+ years in recruitment marketing, ideally in Healthcare - Comfort developing scaled marketing plans to deliver on conversion metrics - Equally comfortable speaking 1:1 with students as needed (could be up to 20% of your time) - Strong communicator across email, SMS, and social platforms - Highly organized and systems-oriented; must be proficient in HubSpot - Energized by early-stage environments where you build as you go - Deeply motivated by expanding access to meaningful work WHAT WE GIVE IN RETURN - Competitive cash and equity compensation. - Health, dental, and vision insurance. - 401(k) plan and commuter benefits. - Flexible PTO policy. - Opportunities to grow and thrive in a fast-paced, mission-driven environment alongside a stellar team. SALARY The salary range for this position is competitive and commensurate with experience, qualifications, and industry knowledge, ranging between $120,000 to $140,000 annually. In addition to base pay, Clasp offers an attractive equity component as part of our compensation package, providing employees the opportunity to share in the success and growth of our company. CLOSING If you’re a highly driven individual who thrives in a dynamic environment and is passionate about helping students launch meaningful careers, we want to hear from you! Join us in transforming education-to-employment pathways and making a lasting impact on the future of work. Clasp is an equal opportunity employer and is committed to building an inclusive workplace where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.