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ManagerFull-timeGitAI
Salary Range
$70,000 - $85,000 /year
About the Role
We are looking for an Integrated Campaign Manager to join our team at Colibri Group. This role focuses on developing and executing integrated digital marketing campaigns for healthcare professionals across multiple states.
Key Responsibilities
- →Develop, launch, and monitor integrated digital marketing campaigns tailored to healthcare professionals
- →Coordinate campaigns aligned with state-specific CE renewal cycles and deadlines
- →Manage campaign calendars, timelines, and structured A/B testing plans
- →Partner cross-functionally with content, design, web, and email teams to execute cohesive, multichannel marketing strategies
- →Plan and execute conversion rate optimization testing across landing pages, websites, and email funnels
- →Manage workflows, lifecycle journeys, segmentation, form creation, and automation assets within HubSpot
- →Oversee social media marketing across core platforms to drive engagement and funnel progression
- →Analyze campaign and channel performance using GA4, Power BI, Looker Studio, and HubSpot analytics
- →Support ecommerce growth initiatives across healthcare brands
- →Integrate physical touchpoints with digital sequences
Requirements
- ✓3–5+ years of digital marketing experience with a strong background in CRO, analytics, and campaign execution
- ✓Demonstrated CRO experience with real examples (A/B testing, landing page creation, funnel optimization)
- ✓Experience working with testing platforms (Google Optimize, Optimizely, VWO, Instapage, HubSpot tests)
- ✓HubSpot experience required
- ✓Experience in social media marketing across major platforms, including content planning and performance optimization
- ✓Strong data analytics skills (GA4, Looker Studio, etc.)
- ✓Experience in ecommerce; healthcare experience a bonus
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