Senior Marketing Manager - Growth Lifecycle Marketing at Constantcontact

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started! Constant Contact is seeking a data-driven and innovative Senior Marketing Manager -Growth Lifecycle Marketing. In this role, you will be responsible for building sophisticated, automated workflows and leveraging AI-powered personalization to deliver the right message at the right time. A core focus of this role will be the rapid testing of new product offerings and revenue streams through quick-strike experimentation prior to full-scale rollout. This is a pivotal role for an expert tactician who loves to experiment, scale what works, and integrate cutting-edge marketing technology. What You'll Do: • Strategy & Execution: Lead the development and tactical execution of multi-channel lifecycle journeys (Email, SMS, In-App, and Push) to drive trial conversions and reduce churn. • Rapid Experimentation: Design and execute "quick-start" experiments to validate new offerings, pricing models, and features; analyze initial performance to determine viability prior to resource-heavy scaling. • AI & Automation: Implement AI-driven creative development, segmentation and predictive modeling to anticipate customer needs and automate hyper-personalized content delivery. • Testing & Optimization: Manage a rigorous A/B and multivariate testing roadmap, utilizing AI optimization tools to enhance subject lines, send-time frequencies, and creative performance. • Cross-Functional Collaboration: Partner with Product and Data Science teams to integrate machine learning insights into the marketing stack, ensuring a seamless user experience. Provide system requirements to partner teams on system enablement. • Performance Tracking: Own the reporting for key lifecycle KPIs (LTV, CAC, Retention), using data visualization tools to provide actionable insights to leadership. • Content Innovation: Leverage Generative AI and Prompt Engineering to scale content production and experiment with dynamic messaging across different customer cohorts. Who You Are: • Experience: 7+ years of experience in growth or lifecycle marketing, with a focus on SaaS or subscription-based models. • AI Proficiency: Hands-on experience with AI marketing tools (e.g., Claude, Gemini, ChatGPT, or native AI features within ESPs) and a strong understanding of how Predictive Analytics informs lifecycle stages. • Tech Stack: Mastery of marketing automation platforms like Braze, Iterable, or Salesforce Marketing Cloud. • Analytical Mindset: High proficiency in SQL or data visualization tools (Tableau/Looker) to analyze complex datasets and customer behavior. • Experimentation: Proven track record of running sophisticated experimentation frameworks beyond simple A/B testing. • Communication: Ability to translate complex technical workflows into clear business impact for stakeholders. • Education: Bachelor's degree in Marketing, Business, or a related field. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave. Pay Transparency - All Full Time Employees$102,800—$128,500 USDWhy You’ll Love Us: • We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. • Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups. • You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities. • A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues. Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us. Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands. Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [Upgrade to PRO to see contact]. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. At Constant Contact, we respect personnel privacy and are committed to protecting the personal information we obtain and maintain from both current, former, and prospective employees. We maintain this Personnel Global Privacy Notice (this “Notice”) in compliance with applicable privacy laws, including the California Consumer Privacy Act (the “CCPA”) and the UK General Data Protection Regulation (collectively, the “Data Protection Laws”). Click here for a full copy of our General Personnel Privacy Notice. Notice to Recruiters and Staffing Agencies: Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.