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SeniorFull-time
Salary Range
$22,100 - $29,900 /year
This salary is estimated based on similar roles. The actual salary may vary.
Key Responsibilities:
• Develop and execute comprehensive marketing strategies that drive brand awareness and directly support organizational business objectives
• Lead the marketing department with accountability for team performance, strategic direction, and resource optimization
• Conduct rigorous market analysis, including demand assessment and competitive intelligence, to inform strategic decision-making
• Establish and manage marketing budgets with full accountability for expenditures, ROI analysis, and profit-loss projections
• Collaborate with the sales department to develop evidence-based pricing strategies that maximize profitability and market share while maintaining customer satisfaction
• Direct the development and execution of integrated advertising campaigns and promotional initiatives
• Establish and maintain brand positioning and awareness across all marketing channels
• Oversee social media and content marketing strategy to ensure consistent brand messaging and audience engagement
• Identify and qualify potential customer segments to support lead generation and sales pipeline development
• Coordinate all marketing projects from conception through completion, ensuring alignment with organizational goals
• Manage the planning and execution of company conferences, trade shows, and strategic events
• Develop comprehensive product and service offerings documentation for internal and external stakeholders
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About Continental
Continental is a global leader in the development and manufacturing of innovative technologies for the automotive, industrial, and transportation industries. Founded in 1871 in Germany, the company has grown into a multinational corporation with a strong presence across continents. With a rich history rooted in the production of rubber and tire manufacturing, Continental has expanded its expertise to encompass a wide range of advanced solutions, including automotive electronics, braking systems, and connected mobility services. The company is renowned for its commitment to sustainability, safety, and efficiency, driving progress in the evolving landscape of modern transportation. Continental offers a diverse portfolio of products and services, including high-performance tires, automotive components, and intelligent transportation systems. Key features of their offerings include cutting-edge sensor technology, autonomous driving solutions, and energy-efficient materials that enhance vehicle performance and environmental compatibility. The company primarily serves the automotive industry, supplying original equipment manufacturers (OEMs) and aftermarket clients, while also catering to industrial sectors such as aerospace and logistics. Their solutions are designed to meet the demands of discerning customers who prioritize reliability, innovation, and long-term value. Notably, Continental has achieved significant milestones, including pioneering advancements in electric mobility and earning a reputation as a trusted partner for some of the world’s leading vehicle manufacturers. The company’s unique value proposition lies in its ability to integrate hardware, software, and services, creating holistic solutions that shape the future of mobility.
