Enterprise Marketing Manager, Japan at Couchbaseinc

As industries race to embrace AI, traditional database solutions fall short of rising demands for versatility, performance, and affordability. Couchbase is leading the way with Capella, the developer data platform for critical applications in our AI world. By uniting transactional, analytical, mobile, and AI workloads into a seamless, fully managed solution, Couchbase empowers developers and enterprises to build and scale applications with unmatched flexibility, performance, and cost-efficiency—from cloud to edge. Trusted by over 30% of the Fortune 100, Couchbase is unlocking innovation, accelerating AI transformation, and redefining customer experiences. Come join our mission. At Couchbase, big things happen. Every day, we’re translating vision into reality by tackling new and exciting challenges head-on. This is a breakthrough stage in our company, where the enthusiasm of our employees and leadership team is infectious and growing. You’ll have the opportunity to learn new skills, grow your career, and work with the smartest, most passionate people in the industry. We are looking for a highly motivated Enterprise Marketing Manager to join our APAC marketing team as our first marketing hire for our Japan market. This is a mid-level, individual contributor role with high visibility and impact, focused on executing and localising integrated marketing programs that drive brand awareness and enterprise pipeline growth in Japan. Reporting to the Senior Director Marketing, APAC, you will work closely with Japan-based sales and regional and global marketing teams to adapt global strategies for the local market and deliver high-quality marketing execution. This role is ideal for a hands-on marketer who understands the Japanese B2B landscape, enjoys cross-functional collaboration, and is excited to grow within a global organization. The role also offers growth potential to expand coverage across additional APAC markets over time. We are seeking a candidate with a growth mindset, strong ownership, and a willingness to take on new challenges as the APAC business continues to scale. Key Responsibilities: Marketing Planning & Execution • Support the development and execution of Japan’s marketing plan in alignment with APAC and global objectives, under the guidance of the Senior Director Marketing, APAC. • Partner closely with the Japan Country Manager and commercial teams to execute integrated campaigns that drive awareness, engagement, and pipeline growth. • Provide ongoing market feedback and insights on customer needs, competitive landscape, and local market dynamics. Brand Awareness & Integrated Campaigns • Execute Japan-specific initiatives that strengthen brand recognition and credibility. • Own the day-to-day execution of the Japan campaign calendar, ensuring alignment with global priorities. • Localize global and regional campaigns, adapting messaging, tone, and creative assets for the Japanese audience. Enterprise Marketing & ABM • Execute ABM and enterprise marketing programs targeting high-value accounts, in collaboration with regional and global teams. • Support account-specific initiatives, including customized content, events, and touchpoints to engage decision-makers. • Track account engagement and campaign performance, sharing insights to help optimize programs over time. Content, PR & Localization • Localize and create marketing content, including customer stories, blogs, social posts, web copy, and email campaigns. • Collaborate with regional and global PR & Communications teams to support local media opportunities and thought leadership initiatives. • Work with product and sales teams to support go-to-market launches and ensure consistent messaging. Cross-Functional Collaboration & Events • Work closely with global marketing teams (digital, field, creative, communications) to ensure Japan programs are well integrated. • Support and execute small-scale, high-impact customer and prospect events tailored to the Japanese market. • Maintain close alignment with the Japan sales team to ensure marketing activities support pipeline goals. Performance, Reporting & Budget Support • Track and report on marketing performance metrics, including campaign engagement, lead generation, and pipeline contribution. • Support effective use of the Japan marketing budget, working with leadership to prioritize spend and maximize impact. • Share on-the-ground insights to help refine targeting, creative performance, and audience engagement. Project Coordination & Problem Solving • Manage marketing initiatives from planning through execution, coordinating internal stakeholders and external vendors as needed. • Identify risks or blockers early and collaborate with partners to keep projects on track. Preferred Qualifications: Experience & Market Knowledge • 5–7 years of marketing experience in Japan’s B2B, tech, or SaaS sectors, with a strong understanding of the local business landscape, enterprise buyer expectations, and channel preferences. Marketing Execution & Delivery • Hands-on experience executing integrated marketing programs across channels, including ABM, field marketing, content, digital performance, and events. • Ability to adapt global strategies and campaigns for local execution, incorporating guidance and feedback from regional and global teams. Cross-Functional Collaboration & Influence • Experience working within global or regional marketing organizations, collaborating effectively across cultures, regions, and time zones. • Strong stakeholder management skills, with the ability to navigate differing priorities, build alignment, and partner closely with sales to support pipeline outcomes—without direct authority. Project & Partner Management • Solid project management and organizational skills, with strong attention to detail and follow-through. • Experience coordinating with agencies, vendors, or external partners to support campaign execution. Mindset & Communication • Proactive, curious, and eager to learn, with a growth mindset and openness to coaching. • Strategic yet hands-on, with maturity, accountability, and a results-oriented approach. • Native-level Japanese and professional fluency in English, with clear and effective communication skills for both local and global stakeholders. • Knowledge of additional Asian languages is a plus. At Couchbase, we believe innovation thrives when diverse perspectives are at the table. We actively encourage applications from individuals of all backgrounds—including women, people of color, LGTBQIA+ professionals, veterans, and individuals with disabilities. If you see a role that excites you, but don’t meet every qualification, we still encourage you to apply. Studies show underrepresented talent is less likely to apply unless they meet all the criteria. We encourage you to apply if you’re excited about the role and can bring strong contributions to our team. If you require reasonable accommodations during the recruitment process, please let your recruiter know—we’re happy to support you. We value diverse educational and career backgrounds. If your experience aligns with the role’s goals—even if it doesn’t follow a traditional path—we’d love to hear from you. Why Couchbase? Modern customer experiences need a flexible cloud database platform that can power applications spanning from cloud to edge and everything in between. Couchbase’s mission is to simplify how developers and architects develop, deploy and consume modern applications wherever they are. We have reimagined the database with our fast, flexible and affordable cloud database platform Capella, allowing organizations to quickly build applications that deliver premium experiences to their customers– all with best-in-class price performance. More than 30% of the Fortune 100 trust Couchbase to power their modern applications and build innovative new ones. See our recent awards to learn why Couchbase is a great place to work.We are honored to be a part of the Best Places to Work Award for the Bay Area and the UK. Couchbase offers a total rewards approach to benefits that recognizes the value you create here, so that you in turn may best serve yourself and your family. Some benefits include: • Generous Time Off Program - Flexibility to care for you and your family • Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs* • Financial Planning - Retirement program* and Business Travel Insurance • Career Growth - Be valued, Create value approach • Fun Perks - An ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees. • And much more! *Note: some programs are not applicable to all countries. Please discuss with a Couchbase recruiter to learn more. Learn more about Couchbase: News and Press Releases Couchbase Capella Couchbase Blog Investors Disclaimer: Couchbase is committed to being an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law. Join an impact initiative group and experience the amazing feeling of Couchbase can-do culture. By using this website and submitting your information, you acknowledge our Candidate Privacy Notice and understand your personal information may be processed in accordance with our Candidate Privacy Notice following guidelines in your country of application.