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SeniorFull-timeAWS
Salary Range
$17,680 - $23,920 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Product Marketing Manager to join our team at Zenoti, a leading cloud-based software solution for the beauty and wellness industry. This role focuses on developing and executing marketing strategies to drive product adoption and market growth.
Key Responsibilities
- →Market & Competitive Intelligence – understand our target audience, competitors as well as general innovation relevant to our industry
- →Product Positioning – define and document product hierarchy, messaging, core market differentiation and create messaging for solutions and feature sets within our product
- →GTM Strategy & Product Launches – own and manage GTM strategy for relevant product portfolio, including new product launches and major product releases
- →Content Generation – deliver high-quality product marketing materials (brochures, sales decks, website copy, datasheets, battle cards, demo videos, etc.), as well as thought leadership materials in the form of blog articles, whitepapers, eBooks, videos, web pages, to support demand generation campaigns, sales cycles and product and features adoption
- →Demand Generation – support and work with an extended marketing team on lead generation activities, with messaging, collateral and ensure sales has appropriate follow up materials and enablement tools to execute on leads
Requirements
- ✓Adept at tracking and measuring impact with data
- ✓Ability to understand complex technical products, and translate them into marketing deliverables
- ✓Deliver and monitor market feedback to sales, marketing and product management teams
- ✓Curiosity to learn and execute new ideas
- ✓Excellent written and verbal communication skills, with ability to communicate complex information in a concise and compelling manner
- ✓Can work in a fast paced, ever changing, startup environment
- ✓BA/BS degree (MBA preferred)
- ✓5+ years of marketing experience
- ✓3+ years of prior experience in a marketing technology environment
- ✓Experience in B2B SaaS strongly preferred
