Product Marketing Manager at creatio

Creatio is a global vendor of an AI-native platform to automate workflows and CRM with no-code and a maximum degree of freedom. Our platform combines an AI-first architecture, composable no-code tools, and enterprise-grade governance to help organizations build and scale faster. We’re proud to be recognized by top industry analysts as a Leader and Strong Performer in multiple Gartner and Forrester reports.   In 2025, Creatio was named to Inc.’s Best Workplaces list, recognizing our commitment to employee wellbeing and a strong workplace culture. Who We’re Looking For:  We are looking for a talented Product Marketing Manager to own the translation of Creatio’s commercial narrative into differentiation and demand for an assigned solution portfolio – we are hiring for our Creatio CRM Solution and Creatio AI and Business Studio. This is a senior individual contributor role built for someone who operates at the intersection of strategic storytelling and high-velocity execution, using AI and no-code tools as primary instruments of their craft. You will be building the value messaging, sales and marketing content, and interactive buyer experiences that generate pipeline and help enterprise buyers choose Creatio. The successful candidate will be able to create differentiation and demand across every digital and analog context where that decision is being made.Responsibilities: Positioning & Messaging Develop and own solution descriptions and messaging for your assigned portfolio across buyer types, industries, and deal stages. Build modular messaging frameworks that can be formatted for web, ads, sales conversations, events, and RFP/RFI responses from a single source of truth.Define buyer narratives at the scenario level - how Creatio's solution is discovered, evaluated, and chosen - not just at the persona level.Maintain positioning currency by incorporating win/loss signals, competitive shifts, and market feedback on an ongoing basis.Digital & Campaign Content Write and continuously optimize web copy, digital ad messaging, and landing page content using AI-assisted tools.  Develop event presentations, webinar content, and thought leadership materials aligned to your portfolio themes. Produce short-form content across buyer stages such as social, email nurture, one-pagers, and solution briefs in formats ready for demand gen team activation. Interactive Content & Vibe-Coded Assets Independently build interactive buyer tools: ROI calculators, pricing estimators, competitive comparison experiences, product feature demos, and virtual product trials. Use no-code platforms and AI-assisted development to ship these assets without engineering dependency. Refresh and maintain interactive tools as product capabilities and competitive dynamics evolve. Sales Enablement Create sales collateral including differentiation guides, objection handlers, and discovery question frameworks tied to specific buyer scenarios within your portfolio. Develop presentation templates and demo narratives for use by sales and solution consultants at each stage of the buying process. Run internal workshops and briefings to align sales teams on new messaging, competitive updates, and new launch content. Launch Coordination Partner with Product Managers to develop and execute tiered launch plans - updates, releases, and full launches - for your assigned portfolio. Define field-facing launch packages that communicate what sales needs to know, say, show, and prove, and coordinate delivery with sales enablement and demand gen. Ensure content is live, accessible, and activated at launch across all relevant channels.Feedback & Performance Gather buyer and field feedback to sharpen messaging and prioritize content investment. Track content usage and performance signals to drive iteration, not just production. Requirements: 6–9 years in solution marketing, product marketing, or content marketing for enterprise software with a portfolio that demonstrates both strategic positioning and hands-on content production.Familiarity with CRM, workflow automation, AI agents, or no-code platforms as subject matter. Demonstrated use of AI tools (writing assistants, prompt engineering, generative content pipelines) as a primary workflow. Proven ability to independently build interactive content such as ROI calculators, demo experiences, or comparison tools using no-code platforms or AI-assisted development. Strong writing skills across formats: web copy, ad copy, sales presentations, solution briefs, and email. Experience creating and delivering sales collateral that field teams are eager to use. Comfortable coordinating product launches with product management, sales enablement, and demand gen stakeholders. Proficiency with Microsoft 365 (Word, PowerPoint, Excel, SharePoint, Teams, Copilot).Will be a plus: Experience with no-code or low-code builders such as Webflow, Coda, Gamma, Framer, or similar. Experience writing and positioning for multiple geographies or market segments. Exposure to B2B enterprise buying processes, procurement cycles, or RFP environments. Additional language skills beyond English. What you should expect from us:  Growth & Development: Clear career paths, mentorship opportunities, and access to continuous learning to help you reach your full potential. Flexibility & Well-Being: We provide flexible work arrangements and initiatives that empower you to manage your schedule effectively, stay productive, and thrive both personally and professionally. Recognition & Impact: A culture that celebrates achievements, values your ideas, and empowers you to make real contributions from day one. Innovative Culture: Be part of a company that embraces new ideas, modern technologies, and bold thinking to stay ahead of the curve. Benefits & Rewards Package: We provide competitive compensation and benefits designed to support you and your family. Our rewards approach goes beyond salary, recognizing your contributions and commitment. The exact package may vary depending on your country of residence and employment type. Who We’re Looking For:   • We are looking for a talented Partner Marketing Manager to own the translation of Creatio’s commercial narrative into differentiation and demand for an assigned solution portfolio – we are hiring for our Creatio CRM Solution and Creatio AI and Business Studio. This is a senior individual contributor role built for someone who operates at the intersection of strategic storytelling and high-velocity execution, using AI and no-code tools as primary instruments of their craft. You will be building the value messaging, sales and marketing content, and interactive buyer experiences that generate pipeline and help enterprise buyers choose Creatio. The successful candidate will be able to create differentiation and demand across every digital and analog context where that decision is being made. • The role is based in Lisbon, Portugal (remote). Responsibilities:  Positioning & Messaging • Develop and own solution descriptions and messaging for your assigned portfolio across buyer types, industries, and deal stages. • Build modular messaging frameworks that can be formatted for web, ads, sales conversations, events, and RFP/RFI responses from a single source of truth. • Define buyer narratives at the scenario level - how Creatio's solution is discovered, evaluated, and chosen - not just at the persona level. • Maintain positioning currency by incorporating win/loss signals, competitive shifts, and market feedback on an ongoing basis. Digital & Campaign Content • Write and continuously optimize web copy, digital ad messaging, and landing page content using AI-assisted tools. • Develop event presentations, webinar content, and thought leadership materials aligned to your portfolio themes. • Produce short-form content across buyer stages, such as social, email nurture, one-pagers, and solution briefs in formats ready for demand gen team activation. Interactive Content & Vibe-Coded Assets • Independently build interactive buyer tools: ROI calculators, pricing estimators, competitive comparison experiences, product feature demos, and virtual product trials. • Use no-code platforms and AI-assisted development to ship these assets without engineering dependency. • Refresh and maintain interactive tools as product capabilities and competitive dynamics evolve. Sales Enablement • Create sales collateral, including differentiation guides, objection handlers, and discovery question frameworks tied to specific buyer scenarios within your portfolio. • Develop presentation templates and demo narratives for use by sales and solution consultants at each stage of the buying process. • Run internal workshops and briefings to align sales teams on new messaging, competitive updates, and new launch content. • Launch Coordination Partner with Product Managers to develop and execute tiered launch plans - updates, releases, and full launches - for your assigned portfolio. • Define field-facing launch packages that communicate what sales needs to know, say, show, and prove, and coordinate delivery with sales enablement and demand gen. Ensure content is live, accessible, and activated at launch across all relevant channels. Feedback & Performance • Gather buyer and field feedback to sharpen messaging and prioritize content investment. • Track content usage and performance signals to drive iteration, not just production. Requirements: • 6–9 years in solution marketing, product marketing, or content marketing for enterprise software with a portfolio that demonstrates both strategic positioning and hands-on content production. • Familiarity with CRM, workflow automation, AI agents, or no-code platforms as subject matter. Demonstrated use of AI tools (writing assistants, prompt engineering, generative content pipelines) as a primary workflow. • Proven ability to independently build interactive content such as ROI calculators, demo experiences, or comparison tools using no-code platforms or AI-assisted development. • Strong writing skills across formats: web copy, ad copy, sales presentations, solution briefs, and email. • Experience creating and delivering sales collateral that field teams are eager to use. • Comfortable coordinating product launches with product management, sales enablement, and demand gen stakeholders. • Proficiency with Microsoft 365 (Word, PowerPoint, Excel, SharePoint, Teams, Copilot). Will be a plus: • Experience with no-code or low-code builders such as Webflow, Coda, Gamma, Framer, or similar. Experience writing and positioning for multiple geographies or market segments. • Exposure to B2B enterprise buying processes, procurement cycles, or RFP environments. • Additional language skills beyond English.  What you should expect from us: • Growth & Development: Clear career paths, mentorship opportunities, and access to continuous learning to help you reach your full potential. • Flexibility & Well-Being: We provide flexible work arrangements and initiatives that empower you to manage your schedule effectively, stay productive, and thrive both personally and professionally. • Recognition & Impact: A culture that celebrates achievements, values your ideas, and empowers you to make real contributions from day one. • Innovative Culture: Be part of a company that embraces new ideas, modern technologies, and bold thinking to stay ahead of the curve. • Benefits & Rewards Package: We provide competitive compensation and benefits designed to support you and your family. Our rewards approach goes beyond salary, recognizing your contributions and commitment. The exact package may vary depending on your country of residence and employment type.